A Case Study on Full-Service Channel Management for a Youtube Channel

What We Achieved:

• 37k Subscribers
• Increased Returning Visitors
• Increased Retention
• Increased Monetized Income

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About Purple Pill Pod

  Purple Pill Pod is a YouTube channel dedicated to discussing women and dating. The channel covers topics such as understanding different types of men, finding the right partner, and addressing behaviors that can harm healthy relationships. Additionally, it offers advice on dressing and etiquette.

Test Samples: Proving Our Capability for the Job

Before securing the project, the client requested sample work to ensure we could meet their needs. We created three sample thumbnails for their content, which were subsequently approved. To demonstrate our YouTube SEO expertise, we presented results from another channel in a different niche, showcasing our proficiency. This trial led to an initial three-month contract that extended to five months due to our successful performance.

Competitor Analysis

Before commencing work, we conducted a thorough competitor analysis. We examined successful channels like Fresh&Fit, Just Pearly Things, and Whatever Podcast. Our study focused on content types, trending topics, thumbnail styles, audience demographics, and interconnected channels. We also reviewed tags used by competitors and their preference for short-form or long-form content.

Thumbnail Design: Creating Eye-Catching Visuals

Our analysis revealed that effective thumbnails should convey the video’s content. We designed high-quality thumbnails that aligned with the channel’s theme and color scheme (purple) and included Dallas cityscapes to reflect the channel’s origin. Key elements were:  

• High-quality design
• Use of purple color
• Dallas city background
• Clear visibility of the host and guests

Video Editing: Crafting Engaging Long-Form and Short-Form Content

We managed both long-form and short-form content for the channel. Long-Form Content:

• Covered a specific topic
• Maximum duration of 10 minutes
• This included editing and adding questions
• Added subscribe buttons, topic highlights, camera scaling, and transitions

We created 8-minute videos from 1.5 to 2-hour live streams, focusing on specific dating-related topics and incorporating questions asked by the host. Short-Form Content:

• Duration between 30 to 58 seconds, mostly over 45 seconds

The short-form videos were straightforward, focusing on visual retention due to the podcast’s nature. The most popular short garnered 4.5 million views, followed by another with 1.8 million views, and most videos achieved between 500k to 800k views.

SEO Optimization

SEO was based on the latest trends and insights from our competitor analysis. We prioritized relevant tags to enhance viewership and avoided unrelated tags that could negatively impact views.

Content Scheduling: Consistent and Timely Uploads

We scheduled three videos and three shorts daily. Each upload was optimized for SEO based on trending topics and events, ensuring consistent and timely content delivery.

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Through our comprehensive approach to content management, Purple Pill Pod experienced significant growth in subscribers, visitor retention, and monetized income. Our meticulous planning and execution across video editing, thumbnail design, SEO, and content scheduling contributed to this success.