FRANCHISE MARKETING AGENCY

DIGITAL MARKETING FOR FRANCHISES

WE HAVE THE ABILITY TO CREATE A MARKETING PROGRAM THAT SERVICES BOTH THE CORPORATE COMPANY AND EACH OF YOUR INDIVIDUAL FRANCHISES.

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Franchise Marketing Services Include

SEO

Paid Search

Paid Social

Social Media

Email Marketing

CRO

Creative Services

Content Marketing

SEO

Paid Search

Paid Social

Social Media

Email Marketing

CRO

Creative Services

Content Marketing

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WHY WORK WITH US?

Transparent. We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your marketing initiatives.

Leading Digital Marketing Agency Consistently accoladed as a leading digital marketing agency in the US, our presence resonates across all top industry lists.

Achievable Goals. Our team doesn’t work with abstract tactics. Everything we do will have a quantifiable impact on your franchise business’s bottom line.

Creativity + Compliance. We collaborate with you to craft content that perfectly balances innovation and compliance, ensuring the consumer is always at the forefront.

Innovative. We are a leader among franchise marketing agencies. Where others see roadblocks, we see opportunity.

ROI-Driven. We are focused on getting you the ROI you deserve. If you aren’t seeing the results you want, we’ll change our efforts.

Flexible. We don’t believe in tying our clients down with long-term contracts and hidden fees. We want you to work with us because you want to, not because you have to.

Educational. Not only do we work directly with clients each and every day, but some of our team members also teach digital marketing at area colleges and universities, such as UC San Diego.

LEARN MORE ABOUT OUR DIGITAL MARKETING SERVICES FOR FRANCHISES

1. WHAT SERVICES ARE PROVIDED AT THE FRANCHISE LEVEL?

On the franchise level, Growth Asteroid will offer a general baseline marketing package to all franchises. Growth Asteroid also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:

✓ Local rankings and reviews
✓ Social media updates and social media advertising
✓ Local SEO strategies
✓ Google Ads campaigns

Although Growth Asteroid has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.

2. WHAT KIND OF SERVICES ARE PROVIDED AT THE CORPORATE LEVEL?

On the corporate level, Growth Asteroid will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Growth Asteroid has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Growth Asteroid will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.

3. HOW DOES A FRANCHISE ATTRACT FRANCHISEES?

It’s essential that all franchises have a strategy in place to attract potential franchisees to its business.

You’ll want to start by identifying your ideal franchisee and building a persona. This will help you determine the type of people you want to target and identify the channels they’re most likely to frequent.

Then, you’ll develop a location-based strategy that incorporates local SEO and local advertisements to target the areas you’d like to establish franchises in.

Additionally, a franchise will need a strong brand awareness campaign focused on building trust and recognition. This includes a professionally-designed website and marketing materials, as well as content aimed at education potential franchisees on the benefits of your organization.

It’s also incredibly important that your franchise stay visible at every stage of the marketing funnel. This means maintaining a high rank on Google, staying active on recruitment sites and forums, keeping your content up to date, and collecting strong reviews and user content.

4. WHAT KIND OF MARKETING PROGRAMS DO FRANCHISES TYPICALLY OFFER?

Most franchises will provide marketing services at the individual level.

Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.

It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.

To keep things running smoothly, keep the following in mind:

✓ You should set a baseline program, with options to upgrade
✓ Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
✓ Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing
Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.

5. WHAT IS FRANCHISE DIGITAL MARKETING?

Franchise digital marketing is when a large corporate company and its individual franchises work together to create a cohesive digital marketing strategy including email marketing, CRO, social media, SEO, and more.

6. WHAT DOES A FRANCHISE MARKETING AGENCY DO?

A franchise marketing agency is in charge of ensuring that the digital marketing aspects of a business are running successfully. Experts at the agency will lead campaigns, analyze data, and suggest new ways for franchises to reach potential new customers.

7. WHY IS IT IMPORTANT TO MAINTAIN A COHESIVE STRATEGY ACROSS LOCATIONS?

When you run a large company with lots of franchisees, it is important for your audience to know that they can expect the same excellent service, no matter which location they frequent. A well-designed and cohesive digital marketing strategy helps them understand that you are one large company offering the same excellent experience.

8. WHICH DIGITAL MARKETING STRATEGY WILL WORK BEST FOR MY FRANCHISE?

A good mixture of SEO, social media, SMS, CRO, and email marketing is the best way to make the most of your digital marketing. Our franchise marketing agency experts can perform an audit of your existing marketing strategy and make recommendations on what would resonate the most with your specific audience to reach your unique goals.