Restaurant Marketing That Fills Tables and Direct Orders
We help restaurants, cafes, and hospitality venues get found by hungry people nearby, take more direct bookings and orders, and bring guests back more often.
Dining decisions happen on a phone, often within an hour of the meal. Someone searches for a cuisine or for restaurants near them, scans photos, ratings, and the menu, and either books, orders, or walks over. Your Google Business Profile is frequently the only thing they look at, so an old menu, wrong holiday hours, or a broken reservation link costs covers every day without anyone on your team noticing.
We treat the profile, the menu, and the ordering path as the core of restaurant marketing. Then we add what builds demand: short videos of the food and the room, local ads around occasions and slow dayparts, and a guest list you own for email and SMS. Delivery apps bring reach but take a commission on each order, so we also build a direct ordering route and give regulars a reason to use it.
What makes restaurants & hospitality marketing hard
Outdated menus and hours
Menus change, prices change, holiday hours change. When Google, your site, and delivery apps disagree, guests arrive to disappointment and leave reviews that say so.
Dependence on delivery apps
Third-party apps charge commission on each order and keep the customer data. A restaurant can be busy on the apps and still struggle to profit.
Reviews shape every decision
Diners read ratings and recent reviews before anything else. A run of unanswered complaints, even about one bad night, pushes people to the next listing.
Slow days and seasons
Weekends fill themselves while early weekdays sit empty. Without targeted offers and events, fixed costs on quiet shifts drag down the results of the whole week.
How we approach it
Profile and menu accuracy
We keep your Google Business Profile current: menu items with photos and prices, hours including holidays, attributes like outdoor seating, and working reservation and order links, synced with your site.
Direct reservations and ordering
We connect your reservation system and a commission-free or lower-fee ordering option to the site and profile, place them ahead of third-party links, and track which source each booking uses.
Food-first short video
We plan and edit vertical videos of dishes, prep, staff, and events for Instagram, TikTok, and Facebook, with location tags and captions that include the cuisine and neighborhood people search for.
Review response routine
New reviews across Google, TripAdvisor, and delivery apps are monitored and answered promptly and calmly. Recurring complaints are summarized for managers so the underlying issue gets fixed.
Guest list and offers
Wi-Fi sign-in, reservation, and ordering data with proper consent feed an email and SMS list. We send birthday notes, event invitations, and weekday offers aimed at quiet shifts.
Get a marketing plan for your restaurants & hospitality business
Share your website and market. We reply with the channels and budget we would start with.
What usually moves the needle
Local SEO
Rank in the map pack and local results for customers near you.
From $575 /month per locationSocial Media Management
Planned content, consistent posting, and community management across your social profiles.
From $3,000 /monthShort-Form Video & Reels Production
Vertical Reels, Shorts, and TikToks scripted, edited with motion graphics, and scheduled for you.
From $1,200 /monthReputation & Review Management
Earn more genuine reviews, respond well, and monitor what customers say about you.
From $125 /month per locationEmail Marketing
Campaigns and lifecycle flows that reach the inbox and bring customers back.
From $300 /monthRestaurants & Hospitality marketing FAQ
Can you reduce our reliance on delivery apps?
We can shift a share of orders to direct channels, though the apps usually remain useful for discovery. We set up direct ordering, promote it on your profile, site, packaging inserts, and email, and give regulars a reason to switch, such as direct-only items. We then track the mix of direct and app orders over time.
Do you work with multi-location restaurant groups and hotels?
Yes. Each location gets its own accurate profile, menu, and landing page, while brand assets, campaigns, and reporting are managed centrally. For hotels and venues we also cover event and private dining inquiries, direct booking campaigns, and listings on travel platforms, so guests can book with you rather than through an intermediary.
Who creates the photos and video?
It depends on location and scope. Where we can, we arrange shoots. Otherwise we give your team a simple shot list and phone filming guide, then handle editing, captions, and scheduling. Real footage of your food and staff suits restaurants far better than stock imagery, so we avoid stock wherever possible.
Ready to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.