Content Marketing Strategy
We map your audience, search demand, and existing content into topic clusters and an editorial calendar your team can actually follow month after month.
Where this fits in the funnel
A plan people follow
Your team gets a prioritized editorial calendar with topics, formats, owners, and due dates, so publishing stops depending on whoever has spare time that week.
Topics tied to demand
Every planned piece is mapped to a keyword group and a search intent, so you write for questions buyers are already asking rather than guessing.
Measurement from day one
Each cluster has defined goals and tracked metrics, such as rankings, organic entrances, and assisted inquiries, so you can see which content is earning its place.
What Content Marketing Strategy involves
Most businesses do not have a content problem. They have a planning problem. Posts get published when someone has time, topics are picked by gut feel, and nobody can say which pages bring in leads. A content strategy fixes that. It sets out who you are writing for, what they search for at each stage of buying, which topics you can realistically own, and what gets published in what order.
We start with what you already have. We audit existing pages, group keywords into topic clusters, and match each cluster to a search intent and a page type. The output is a written plan: pillar pages, supporting articles, content briefs, an internal linking map, and an editorial calendar with owners and dates. AI tools may assist our research and drafting, but every recommendation and every piece is edited and fact-checked by a person.
Deliverables you can point to
Content audit
We inventory every indexable page and label each one keep, refresh, merge, or remove, based on traffic, rankings, backlinks, and how well it matches current search intent.
Audience and intent research
We document buyer roles, their questions at each stage, and the terms they use, drawing on sales conversations, support tickets, search data, and interviews with your team.
Topic cluster map
We group keywords into clusters, assign one pillar page and its supporting articles to each, and flag where two pages would compete for the same query.
Competitive gap analysis
We review the pages currently ranking for your target topics and list the subtopics, formats, and questions they cover that your site does not yet address.
Editorial calendar
A rolling calendar listing each piece with its target query, format, funnel stage, owner, draft date, and publish date, built in a tool your team already uses.
Content brief templates
Reusable briefs that specify the target query, intent, angle, outline, sources, subject-matter expert to interview, internal links to include, and the call to action.
Internal linking plan
A map showing which pages link to which, with suggested anchor text, so authority flows from supporting articles to pillar pages and on to service pages.
Measurement framework
A reporting view per cluster covering rankings, organic entrances, engagement, and conversions, plus a schedule for reviewing results and deciding what to refresh next.
How the work runs
Discovery and goals
We interview you about your offers, margins, sales cycle, and best customers, then agree on what content needs to achieve, whether that is inquiries, demo requests, store sales, or local calls.
Audit and research
We crawl your site, pull search and analytics data, review competing pages, and run keyword research to find the topics where you have a realistic chance of ranking.
Cluster and prioritize
We organize topics into clusters, score them by business value, difficulty, and effort, and sequence them so early pieces support the pages that matter most to revenue.
Build the calendar
We turn priorities into an editorial calendar, write the first set of content briefs, and define who drafts, who reviews for accuracy, and who approves before publishing.
Review and adjust
We check performance on a fixed schedule, refresh pieces that have slipped, retire topics that are not working, and add new ones as search behavior and your offers change.
Who this service is for
- Businesses publishing regularly but unable to say which content brings in leads.
- Teams with in-house writers who need direction, briefs, and a calendar to follow.
- Companies entering a new market or launching a service with no existing content.
- Sites with years of blog posts that need pruning, merging, and a clear structure.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Content Marketing Strategy pricing
Plans start at $1,800 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Foundation
- Dedicated content strategist
- Keyword and topic research
- Editorial calendar
- On-page optimisation
- Monthly reporting
Growth
- Everything in Foundation
- Long-form guides
- Content refreshes
- Internal linking plan
- Promotion checklist per piece
Leader
- Everything in Growth
- Subject-matter interviews
- Competitor content intelligence
- Visual assets included
- Quarterly content audit
Content Marketing Strategy FAQ
What do we actually receive at the end of a content strategy project?
A written strategy document, a content audit spreadsheet with an action for every page, a topic cluster map, an editorial calendar, brief templates, an internal linking plan, and a measurement framework. Everything is delivered in editable formats so your team, or ours, can start producing from it straight away. We also walk you through it on a call.
How long does it take to build the strategy?
It depends on the size of your site and how many markets or product lines are involved. A small site with one audience is quicker than a multi-location business with hundreds of existing pages. We give you a timeline in the proposal after reviewing your site, and we share findings as we go rather than holding everything until the end.
Do you use AI to create the strategy or the content?
AI tools may assist with research and drafting, for example clustering large keyword lists or summarizing interview transcripts. They do not make the decisions. A strategist reviews the data, sets priorities, and writes the plan, and every piece of content produced from it is edited and fact-checked by a person before it is published under your name.
How much does a content marketing strategy cost?
Pricing starts at $1,800 /month. Pricing is scoped per project via a custom proposal. The main factors are the number of existing pages to audit, how many audiences and markets you serve, and whether you want us to produce the content afterward or hand the plan to your own team. Message us on WhatsApp or email with your site and goals and we will scope it.
Can our own team write the content once the plan is done?
Yes. The strategy is built to be used by whoever does the writing. The briefs are detailed enough for an in-house writer or freelancer to work from, and the calendar assigns owners and dates. You can have us write everything, split the work with your team, or only bring us back for periodic reviews and content refreshes.
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