Local SEO
Get found by nearby customers on Google Maps and local search through a complete Business Profile, consistent citations, real reviews, and location pages that answer local intent.
Where this fits in the funnel
More map pack visibility
Your profile appears for more service and near-me searches across your service area, tracked with a geo-grid so you see coverage by neighborhood, not one average position.
More calls and directions
Profile actions such as calls, direction requests, and website clicks are tracked with UTM tags and call tracking, so local work connects to real inquiries.
A steady review flow
A simple request process by SMS, email, or QR code brings in recent reviews consistently, and every review gets a considered response.
What Local SEO involves
When someone searches for a service near them, Google shows a map with three businesses before the regular results. Which businesses appear depends on relevance, distance, and prominence. You cannot change where a searcher is standing, but you can control how clearly Google understands what you do, where you do it, and how well regarded you are. Local SEO is the work of strengthening those signals across your Business Profile, your website, and the wider web.
We manage your Google Business Profile as an active asset: correct categories, services, attributes, photos, and regular posts. We clean up inconsistent name, address, and phone listings across directories, build citations on the platforms that matter in your country and industry, and set up a review request process your staff can actually follow. On your site, we build location and service pages with LocalBusiness schema so each area you serve has a page worth ranking.
Deliverables you can point to
Google Business Profile optimization
Primary and secondary categories, services, products, attributes, hours, description, and service areas completed and aligned with how customers search.
Citation audit and cleanup
We find every listing of your business, correct mismatched name, address, and phone details, and remove or merge duplicates that split your authority.
Citation building
New listings on major data platforms, Apple Business Connect, Bing Places, and the industry and regional directories that rank for your service terms.
Location and service pages
Unique pages for each branch or service area with local detail, embedded map, staff or project photos, FAQs, and clear calls to action.
LocalBusiness schema
JSON-LD markup with the correct business subtype, address, geo coordinates, opening hours, and sameAs links, matching your profile details exactly.
Review generation system
Short review links, request templates, and a follow-up sequence, plus response guidelines that comply with Google's review policies and avoid review gating.
Profile posts and photos
A monthly schedule of Business Profile updates, offers, and fresh photos of real work, staff, and premises to keep the listing active and current.
Local rank tracking
Geo-grid rank reports for priority keywords across your service area, alongside Business Profile insights for calls, direction requests, and website visits.
How the work runs
Local audit
We review your Business Profile, existing citations, reviews, site structure, and the competitors holding the map pack for your main services, then list the gaps in order of impact.
Profile and NAP fixes
We correct categories and details on your profile, settle on one exact business name, address, and phone format, and push that format to every existing listing.
On-site local signals
We build or rewrite location and service pages, add LocalBusiness schema, fix title tags, and link pages together so each area and service has a clear home.
Reviews and citations
We launch the review request process with your team and build new citations in batches, prioritizing directories that your customers and Google both actually use.
Track and expand
Monthly geo-grid scans show where visibility is weak. We respond with new content, local links from partners and sponsorships, and profile updates for those areas.
Who this service is for
- Service businesses that depend on calls from customers in a defined area.
- Clinics, restaurants, law firms, and shops with one or more physical locations.
- Businesses whose competitors show in the map pack while they do not.
- Service-area businesses without a storefront that still need local visibility.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Local SEO pricing
Plans start at $575 /month per location. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Single Location
- Google Business Profile optimisation
- Citations across 40+ directories
- Local keyword research for 5 services
- Review monitoring and alerts
- Monthly report
Multi Location
- Everything in Single Location
- Location landing pages
- Local link outreach
- Review request workflow
- Rank tracking by area
Regional
- Everything in Multi Location
- Bulk profile management
- Per-location reporting
- Local content calendar
- Quarterly strategy review
Local SEO FAQ
What is the map pack and how do we get into it?
The map pack is the block of three business listings shown with a map for local searches. Google chooses them based on relevance, distance, and prominence. We improve relevance through categories, services, and on-site content, and prominence through reviews, citations, and local links. Distance depends on the searcher, so no one can guarantee placement for every location.
How much does local SEO cost?
Pricing starts at $575 /month per location. Pricing is scoped per project through a custom proposal. The main factors are the number of locations, how competitive your area and category are, the state of your current citations, and whether you need new location pages built. A single-location business with a clean profile needs far less work than a multi-branch company with duplicate listings.
We travel to customers and have no storefront. Can local SEO still work?
Yes. Google allows service-area businesses to hide their address and set the areas they serve. You will generally rank best near your registered base, but well-built service-area pages, reviews that mention locations, and local links help extend reach. We set the profile up within Google's guidelines, which means no virtual offices or fake addresses.
How do you handle fake or negative reviews?
We flag reviews that break Google's policies, such as spam, conflicts of interest, or off-topic content, through the official removal process. Genuine negative reviews stay, and we help you respond calmly and specifically. A profile with recent, mostly positive reviews and thoughtful replies is more convincing than a perfect score with no responses.
Do citations still matter?
They matter as a foundation rather than a growth lever. Consistent name, address, and phone details across major platforms help Google trust your business data, and some directories rank well themselves. Once the core listings are correct, further gains usually come from reviews, on-site content, and local links, so we do not pad reports with hundreds of low-value directories.
Services that pair well
Reputation & Review Management
Earn more genuine reviews, respond well, and monitor what customers say about you.
From $125 /month per locationGoogle Local Services Ads
Pay-per-lead Google ads for local service providers, set up and managed.
From $500 /monthMulti-Location & Franchise Marketing
Local SEO, ads, and brand control for businesses with many branches or franchisees.
From $575 /month per locationReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.