Video Marketing
We plan, script, and edit videos with a clear purpose, then publish them where your buyers watch, from YouTube and your website to social feeds.
Where this fits in the funnel
Video with a purpose
Every video is tied to a stage of the buying journey and a page or campaign, so it has a clear job once it is published.
More from each shoot
One recording session is cut into a long-form video, short clips, quote graphics, and a written article, extending its value across channels.
Findable on YouTube
Titles, descriptions, chapters, captions, and thumbnails are written around what people search for, helping your videos appear in YouTube and Google results.
What Video Marketing involves
Video lets people see your product, hear your expertise, and judge whether they trust you, faster than text alone. But a video without a plan is an expensive file sitting on a hard drive. It needs a purpose, a script that gets to the point, and a distribution plan. We treat video as part of your content program, not a one-off production.
We start with the goal and the viewer, then choose the format: explainer, product demo, customer testimonial, how-to, or short social clips. We write the script, plan the shoot or source footage and motion graphics, edit, caption, and publish with proper titles, descriptions, and chapters. AI tools may assist our research and drafting, but every script and edit is reviewed and fact-checked by a person.
Deliverables you can point to
Video content plan
A plan listing each video's topic, target viewer, format, length, key message, call to action, and where it will be published and embedded.
Scripts and storyboards
Word-for-word scripts or interview question lists, with shot lists or storyboards that show what appears on screen during each section.
Production coordination
We brief your on-camera staff, arrange remote recording or a local crew where needed, and supply guidance on lighting, framing, and audio for self-recorded footage.
Editing and motion graphics
Professional editing with color correction, audio cleanup, licensed music, lower thirds, animated text, and branded intro and outro elements.
Captions and subtitles
Accurate, human-checked captions for every video, burned in for social clips and uploaded as caption files for YouTube and website players.
YouTube optimization
Keyword-informed titles, descriptions, tags, chapters with timestamps, end screens, playlists, and custom thumbnails for each upload to your channel.
Short-form cutdowns
Vertical clips cut from longer footage, reframed and captioned for Reels, Shorts, and TikTok, each with its own hook and caption text.
Website embedding
Videos placed on relevant service, product, and landing pages with fast-loading players, transcripts, and video schema markup so search engines can index them.
How the work runs
Set the goal
We agree on what the video needs to do, who it is for, and where it will live, then choose the format and length that fit that purpose.
Script and plan
We research the topic, interview your subject-matter experts, write the script or question list, and prepare a shot list for your approval before anything is filmed.
Record or source
We coordinate filming, guide remote or self-recorded sessions, or build the video from screen recordings, licensed stock footage, product photos, and motion graphics.
Edit and review
We deliver a first cut with captions and graphics, collect your timestamped feedback, check every claim and on-screen figure, and revise until it is approved.
Publish and repurpose
We upload with optimized metadata, embed the video on your site, cut short clips for social channels, and report on views, watch time, and resulting actions.
Who this service is for
- Businesses with products or services that are easier to show than describe.
- Experts and founders comfortable on camera who need scripting and editing support.
- Companies with a YouTube channel that gets uploads but little search visibility.
- Brands wanting one shoot turned into content for many different channels.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Video Marketing pricing
Plans start at $1,000 per video. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Videos run $1,000 – $15,000 depending on length, filming and animation.
Video Marketing FAQ
Do we need a professional film crew?
Not always. Many effective videos are made from screen recordings, a well-lit phone or webcam interview, product footage, and motion graphics. For brand films or on-site shoots, a crew makes sense and we can help coordinate one locally. We recommend the simplest production approach that will meet the goal, and explain the trade-offs in the proposal.
What types of video do you produce?
Explainers, product demos, customer testimonials, how-to and educational videos, FAQ videos, recruitment and culture videos, and short vertical clips for social platforms. The format follows the goal. A how-to video that answers a common search works differently from a testimonial placed on a service page, so we plan each one around where it will be used.
Do you use AI in video production?
AI tools may assist with research, script drafting, transcription, and rough caption generation. A person writes through and approves every script, checks facts and on-screen figures, corrects captions, and makes the editing decisions. We do not use synthetic likenesses or voices of real people without their clear consent, and we tell you where AI tools were involved.
How much does video marketing cost?
Pricing starts at $1,000 per video. Pricing is scoped per project via a custom proposal. Cost depends on the number and length of videos, whether filming is on location or remote, how much animation is involved, and how many short clips you want from each piece. Share your goals by WhatsApp or email and we will outline options at different production levels.
Where should our videos be published?
Usually in several places. YouTube gives search visibility and a permanent home. Your website is where video supports a buying decision, embedded on the relevant page. Short clips go to the social platforms your audience uses. We plan distribution before filming, because aspect ratio, length, and opening lines differ for each destination.
Services that pair well
YouTube Advertising
YouTube video campaigns through Google Ads, from in-stream and Shorts ads to remarketing.
From $750 /monthShort-Form Video & Reels Production
Vertical Reels, Shorts, and TikToks scripted, edited with motion graphics, and scheduled for you.
From $1,200 /monthSocial Media Management
Planned content, consistent posting, and community management across your social profiles.
From $3,000 /monthReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.