Ecommerce SEO
SEO for online stores: category pages that rank, product pages with clean structured data, and faceted navigation that stops wasting crawl budget on duplicate URLs.
Where this fits in the funnel
Category pages that rank
Category and subcategory pages are mapped to the high-intent terms shoppers use, with copy, internal links, and structure to compete for them.
Cleaner index, better crawling
Filter, sort, and session URLs are controlled, so Googlebot spends its crawl on products and categories instead of endless parameter combinations.
Richer search listings
Valid Product markup makes listings eligible for price, availability, and review rich results, and keeps organic data consistent with your shopping feed.
What Ecommerce SEO involves
Online stores have SEO problems that brochure sites never meet. Filters and sort options can generate thousands of near-identical URLs. Products go out of stock, variants compete with each other, and manufacturer descriptions appear word for word on dozens of other sites. Meanwhile, the pages with the most revenue potential, your category pages, often carry nothing but a product grid. Ecommerce SEO is about fixing that structure so search engines spend their time on pages that sell.
We work on Shopify, WooCommerce, Magento, BigCommerce, and custom builds. The work covers keyword mapping for categories and subcategories, rules for how filtered URLs are crawled and indexed, Product schema that matches your Merchant Center feed, and original copy where it counts. We also plan what happens to discontinued and seasonal products so you keep the link equity they earned. Results are measured in organic revenue, not only rankings.
Deliverables you can point to
Category keyword mapping
Every category and subcategory assigned target terms based on search demand and intent, including gaps where a new category or collection page is justified.
Faceted navigation rules
A documented policy for each filter type: which combinations are indexable, which get canonical tags, and which are blocked in robots.txt or left out of internal links.
Product schema
JSON-LD Product markup with offers, price, currency, availability, brand, GTIN or SKU, and aggregate ratings, validated and checked against Merchant Center data.
Product page optimization
Original titles, descriptions, and specification content for priority products, replacing manufacturer boilerplate, plus image alt text and compressed image formats.
Category page content
Short intro copy, buying guidance, FAQs, and links to subcategories and related guides, placed so they help shoppers without pushing products down the page.
Variant and duplicate handling
Canonical rules for color and size variants, products listed in several categories, and pagination, so ranking signals consolidate on one URL.
Out-of-stock and discontinued policy
Rules for temporarily unavailable, seasonal, and permanently removed products, including when to keep the page, redirect it, or return a 410.
Organic revenue reporting
GA4 ecommerce reports segmented by landing page type, showing organic revenue, transactions, and conversion rate for categories, products, and content.
How the work runs
Store crawl and audit
We crawl the store as Googlebot would, compare crawled URLs against indexed and sitemap URLs, and measure how much of the site is duplicate or parameter-driven.
Architecture and mapping
We map keywords to categories, propose changes to the category tree and navigation, and set indexing rules for filters, variants, and pagination before touching copy.
Template-level fixes
Most ecommerce gains come from templates. We fix title patterns, headings, schema, canonical logic, breadcrumbs, and page speed once, so every product and category benefits.
Priority page content
We write category copy and product descriptions for the pages with the most revenue potential first, working through the catalog in order of margin and demand.
Links and measurement
We build buying guides and link-worthy resources that pass authority to categories, earn links through outreach, and report monthly on organic revenue by page type.
Who this service is for
- Online stores with large catalogs and filter-heavy category navigation.
- Shopify or WooCommerce stores relying too heavily on paid traffic for sales.
- Retailers using manufacturer descriptions that also appear on competitor sites.
- Stores planning a platform migration that cannot afford to lose organic revenue.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Ecommerce SEO pricing
Plans start at $2,900 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Most stores invest $2,900 – $9,200 per month depending on catalogue size.
Ecommerce SEO FAQ
Which ecommerce platforms do you work with?
Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. Each has its own constraints. Shopify, for example, has a fixed URL structure and creates duplicate product paths through collections, while Magento's layered navigation can generate huge numbers of filter URLs. We adapt the recommendations to what the platform allows and tell you clearly when a fix needs an app or developer work.
How much does ecommerce SEO cost?
Pricing starts at $2,900 /month. Pricing is scoped per project through a custom proposal. The main drivers are catalog size, the number of categories needing content, platform complexity, and how much technical cleanup is required. A store with a few hundred products and a sound structure is a very different project from one with tens of thousands of SKUs and uncontrolled filter URLs.
Should filtered pages be indexed?
Some should. If shoppers search for a combination, such as a brand within a category or a product type in a specific color, a filtered page targeting that demand can be worth indexing with its own title and copy. Most combinations have no search demand and should be kept out of the index. We decide filter by filter using keyword data.
What do you do with out-of-stock products?
It depends on whether the product is coming back. Temporarily unavailable items stay live with accurate availability markup and links to alternatives. Permanently discontinued products with links or traffic are redirected to the closest replacement or parent category. Pages with no value can return a 410. Deleting products without a plan is one of the most common causes of lost ecommerce traffic.
Do we need to rewrite every product description?
No. We prioritize by revenue potential. Top sellers, high-margin items, and products with real search demand get original copy first. For the long tail, we improve templates so titles, specifications, and structured data are unique and useful even when the description is short. Rewriting thousands of pages at once rarely pays back.
Services that pair well
Google Shopping Ads
Merchant Center feeds and Shopping campaigns managed for profitable product sales.
From $750 /monthShopify Marketing & Optimization
Traffic, conversion, and retention work for Shopify stores, from SEO to email flows.
From $2,500 /monthEcommerce Development
Online stores on Shopify or WooCommerce, built for fast browsing and easy checkout.
From $10,000 per projectReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.