Influencer Marketing
We find creators whose audiences match your customers, manage the briefs, contracts, and approvals, and track what each partnership delivers in reach, traffic, and sales.
Where this fits in the funnel
Creators who fit
Partners are selected on audience location, demographics, engagement quality, past brand work, and content style, not on follower numbers alone.
Clear terms, fewer surprises
Deliverables, deadlines, fees, disclosure, exclusivity, and content usage rights are agreed in writing before any product ships or payment is made.
Content with a second life
Approved creator content is licensed for your own channels and run as partnership ads, so strong posts keep working after the original upload.
What Influencer Marketing involves
Influencer marketing works when a creator's audience trusts them and that audience looks like your customers. It fails when brands choose by follower count, send a vague brief, and hope. Our influencer marketing service handles the unglamorous parts that decide the outcome: finding suitable creators, checking their audience quality, agreeing fees and usage rights in writing, briefing clearly, approving content, and tracking results with links and codes.
We work mostly with micro and mid-size creators, because their audiences tend to be more focused and their fees allow you to test several partners instead of betting on one. Where content performs, we extend its life through whitelisting: running the creator's post as a Meta partnership ad or TikTok Spark Ad from their handle, targeted to your audiences. That turns a single post into an asset you can scale with paid budget.
Deliverables you can point to
Campaign strategy
A plan defining the goal, target audience, platforms, creator tiers, number of partners, content formats, key messages, budget allocation, and how success will be measured.
Creator research and vetting
A shortlist of creators with audience demographics, engagement rates, signs of fake followers, recent sponsored posts, brand safety checks, and sample content for your review.
Outreach and negotiation
We contact creators or their managers, present the opportunity, negotiate fees or product exchange, and confirm availability, deliverables, timelines, and exclusivity terms.
Contracts and usage rights
Written agreements covering deliverables, approval steps, posting dates, payment terms, disclosure requirements, content licensing periods, and permission for whitelisting or partnership ads.
Creative briefs
A brief for each creator with product facts, key messages, required mentions, things to avoid, disclosure wording, and examples, while leaving room for their own voice.
Content review and approval
We collect drafts, check them against the brief, claims guidelines, and disclosure rules, consolidate your feedback into one round of notes, and confirm final posting.
Whitelisting and partnership ads
Setup of Meta partnership ad permissions and TikTok Spark Ad codes, so top creator posts run as paid ads from the creator's handle to your target audiences.
Tracking and reporting
Unique UTM links, discount codes, and landing pages per creator, with a final report on reach, engagement, clicks, conversions, cost per result, and recommended repeat partners.
How the work runs
Goals and brief
We define what the campaign must achieve, who it should reach, the budget, product logistics, and any regulatory limits on claims, then write the master brief that guides creator selection.
Find and vet
We research creators across the chosen platforms, review audience data and past content, screen for fake engagement and brand safety issues, and present a shortlist for your approval.
Contract and onboard
We negotiate terms, issue contracts with usage and whitelisting rights, arrange product delivery or access, and send each creator their brief, tracking link, discount code, and timeline.
Create and approve
Creators submit drafts by the agreed date. We check messaging, disclosure, and quality, gather your feedback, request revisions if needed, and confirm the posting schedule.
Amplify and report
Posts go live and are monitored. We run the strongest content as partnership ads, collect platform insights from creators, and report on results, costs, and which partners to retain.
Who this service is for
- Consumer brands that need trusted third-party voices to introduce their products.
- Online stores wanting authentic creator video to use in paid social ads.
- Businesses entering a new market or audience segment where they lack recognition.
- Teams that tried influencer work informally and want contracts, tracking, and structure.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Influencer Marketing pricing
Plans start at $1,500 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Campaign management from $1,500 per month, plus creator fees agreed in advance.
Influencer Marketing FAQ
How do you choose influencers?
We start with your customer profile and look for creators whose audience matches it by location, age, interests, and language. We then review engagement quality, comment authenticity, follower growth patterns, previous sponsorships, and the tone of their content. Follower count is one of the last things we consider. You approve the shortlist before we contact anyone on your behalf.
How much does influencer marketing cost?
Pricing starts at $1,500 /month. There are two parts: creator fees or product costs, which vary widely by platform, audience size, and deliverables, and our management fee. Our pricing is scoped per project via a custom proposal based on the number of creators, campaign length, and whether paid amplification is included. We agree a total budget first and build the creator mix to fit it.
What is whitelisting, and why does it matter?
Whitelisting means a creator gives your ad account permission to run ads through their handle. On Meta these are partnership ads, and on TikTok they are Spark Ads. The ad appears from the creator rather than the brand, which often feels more credible in the feed. It also lets you target your own audiences and control budget, instead of relying on the post's organic reach.
Can you guarantee sales from a campaign?
No, and you should be cautious of anyone who does. Results depend on the product, the offer, the creator fit, and timing. What we can do is reduce risk: test several creators instead of one, use tracking links and codes to see what each delivers, secure usage rights so good content is reusable, and put paid budget behind posts that prove themselves.
How is sponsored content disclosed?
Sponsored posts must be clearly disclosed under advertising rules in most markets, including FTC guidance in the US and ASA rules in the UK. Our contracts and briefs require creators to use the platform's paid partnership label and clear wording. We check disclosure during content approval. Proper disclosure protects both your brand and the creator, and audiences generally accept it when the fit is genuine.
Services that pair well
TikTok Advertising
Native-style TikTok video ads with pixel tracking, Spark Ads, and rapid creative testing.
From $750 /monthSocial Media Management
Planned content, consistent posting, and community management across your social profiles.
From $3,000 /monthShort-Form Video & Reels Production
Vertical Reels, Shorts, and TikToks scripted, edited with motion graphics, and scheduled for you.
From $1,200 /monthReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.