Email Marketing
We build your list, segment it properly, fix deliverability, and send campaigns and automated flows that people open because the content is relevant to them.
Where this fits in the funnel
Emails reach the inbox
Correct authentication, list hygiene, and sensible sending volumes protect your domain reputation so campaigns land in front of subscribers, not in the spam folder.
Revenue from existing customers
Lifecycle flows and segmented campaigns bring past buyers and leads back to your site without paying for another ad click each time.
A list that stays healthy
Clear consent, easy unsubscribes, and regular removal of inactive addresses keep engagement high and spam complaint rates low over the long term.
What Email Marketing involves
Email is one of the few channels you own. No algorithm decides whether your subscribers see you, but mailbox providers do decide whether you land in the inbox or the spam folder. That is why we start with the technical base: SPF, DKIM, and DMARC records on your sending domain, a clean list, and a sending pattern that builds reputation. Good copy is wasted if Gmail and Outlook never show it to anyone.
With delivery sorted, we plan what to send and to whom. Subscribers are segmented by what they bought, what they browsed, how recently they engaged, and where they are in the customer lifecycle. Automated flows handle welcome, abandoned cart, post-purchase, and win-back moments. Regular campaigns cover launches, offers, and useful content. Every send is tagged with UTM parameters so revenue and leads show up correctly in your analytics.
Deliverables you can point to
Deliverability setup
We configure SPF, DKIM, and DMARC for your sending domain, set up a branded sending subdomain where useful, and verify alignment with testing tools.
List audit and cleaning
Your existing list is checked for invalid, role-based, and long-inactive addresses, with a sunset policy agreed for subscribers who no longer engage.
Segmentation plan
Segments built on purchase history, browsing behavior, engagement recency, location, and lead source, documented so your team knows who receives what and why.
Lifecycle flows
Automated sequences for welcome, abandoned cart, browse abandonment, post-purchase, review request, replenishment, and win-back, each with timing, conditions, and exit rules.
Campaign calendar
A monthly send plan covering promotions, product news, and educational content, balanced so no segment is mailed more often than it tolerates.
Email design and copy
Mobile-first templates in your brand style, with subject lines, preview text, and body copy written for each send and tested in major mail clients.
Signup forms and popups
Embedded forms, timed popups, and checkout opt-ins with clear consent wording, connected to your email platform and tagged by signup source.
Performance reporting
Monthly reports on delivery, clicks, conversions, revenue per send, unsubscribe and complaint rates, along with subject line and content test results.
How the work runs
Audit the account
We review your email platform, domain authentication, list quality, past campaign results, and existing automations to see what is working and what is hurting delivery.
Fix the foundation
DNS records are corrected, the list is cleaned, consent records are checked, and the platform is connected to your store or CRM so behavior data flows in.
Build segments and flows
We create the core segments and write, design, and switch on lifecycle flows one at a time, testing every trigger and condition with real test contacts.
Send and test
Campaigns go out to the agreed calendar. Subject lines, send times, and content blocks are A/B tested, with a clear winner rule set before each send.
Report and refine
Each month we review results by segment and flow, retire what underperforms, expand what works, and adjust sending frequency based on engagement and complaints.
Who this service is for
- Ecommerce stores that rely too heavily on ads for repeat purchases.
- Businesses with a subscriber list they rarely or never email.
- Senders whose campaigns have started landing in spam or promotions tabs.
- Service companies that want to stay in touch with leads between enquiries.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Email Marketing pricing
Plans start at $300 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Most programmes run $300 – $1,000 per month, plus your email platform subscription.
Email Marketing FAQ
Which email platforms do you work with?
We work with most mainstream platforms, including Klaviyo, Mailchimp, Brevo, ActiveCampaign, HubSpot, and Shopify Email. If you already have one, we usually keep it unless it blocks something important such as behavioral triggers or proper segmentation. If you are choosing for the first time, we recommend a platform based on your store or CRM, list size, and the flows you need.
Why do SPF, DKIM, and DMARC matter?
They prove to mailbox providers that mail claiming to come from your domain really does. Gmail and Yahoo require authentication from bulk senders, and unauthenticated mail is more likely to be filtered or rejected. We set up all three records, confirm they align with your sending service, and move DMARC to a stricter policy in stages once reports show legitimate mail is passing.
Will you buy or rent email lists for us?
No. Purchased lists contain people who never asked to hear from you, which leads to spam complaints, damaged domain reputation, and legal exposure under laws such as GDPR and CAN-SPAM. We grow lists through signup forms, checkout opt-ins, lead magnets, and offline capture with clear consent. It is slower, but those subscribers open, click, and buy.
How often should we email our list?
There is no single right number. It depends on how often you have something worth saying and how your subscribers respond. We usually start with a modest cadence, watch unsubscribe and complaint rates by segment, and increase frequency for engaged subscribers while mailing inactive ones less. Automated flows run alongside campaigns and are counted in the total.
How much does email marketing cost?
Pricing starts at $300 /month. Pricing is scoped per project through a custom proposal. Scope depends on list size, the number of flows to build, how many campaigns go out each month, and whether we handle design and copy or work from your assets. Your email platform subscription is billed to you directly by the provider. Contact us on WhatsApp or email and we will outline options.
Services that pair well
Marketing Automation & Lead Nurture
Automated nurture sequences and lead scoring that move prospects toward a sales conversation.
From $1,000 /monthCRM Integration
Connect your website, ads, and sales tools to one clean, reliable CRM.
From $2,000 per projectShopify Marketing & Optimization
Traffic, conversion, and retention work for Shopify stores, from SEO to email flows.
From $2,500 /monthReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.