Facebook & Instagram Ads
We run Facebook and Instagram ads with accurate tracking, well-built audiences, and a steady flow of tested creative, managed toward your cost per lead or sale.
Where this fits in the funnel
Reliable conversion data
The pixel and Conversions API report the same deduplicated events, so Meta optimizes toward real leads and purchases and your reports can be trusted.
Lower wasted spend
Exclusions, audience separation, frequency monitoring, and placement checks stop budget going to existing customers, overlapping ad sets, and ads people have seen too often.
A repeatable creative system
Each month new concepts are briefed, produced, and tested against current winners, so performance does not depend on one ad that eventually wears out.
What Facebook & Instagram Ads involves
Meta's ad platform reaches people on Facebook, Instagram, Messenger, and the Audience Network from one account. It can work for a local clinic, an online store, or a B2B firm. It also changes constantly, and accounts that once ran well on detailed interest targeting now depend far more on signal quality and creative. Our Facebook and Instagram ads service is built around those two things: clean conversion data and a steady supply of ads worth testing.
We set up the Meta pixel alongside the Conversions API so events are captured in the browser and from the server, then deduplicated. We build custom audiences from your customer lists and site activity, create lookalikes from your best buyers, and test broad and Advantage+ setups against them. Creative is tested in a structured way, so we learn which hook, format, and offer is responsible for results, not just which ad happened to win.
Deliverables you can point to
Business Manager setup
We configure or clean up your Meta Business portfolio, ad account, pages, Instagram connection, domain verification, and user permissions, with ownership and billing kept in your name.
Pixel and Conversions API
Meta pixel installation, server-side Conversions API through your platform or a tag manager, event deduplication, event match quality checks, and prioritized conversion events.
Custom and lookalike audiences
Audiences built from customer lists, website visitors, video viewers, lead form openers, and page engagers, plus lookalikes seeded from high-value customers and purchase events.
Campaign architecture
A simplified structure separating prospecting, retargeting, and retention, with Advantage+ campaigns where suitable, clear naming, and budgets set at the level that fits each test.
Ad creative and copy
Images, carousels, Reels-format video, and story ads with multiple hooks, primary text, headlines, and calls to action, produced to Meta's specifications and ad policies.
Instant lead forms
Native lead forms with qualifying questions, higher-intent settings, and a thank-you screen, connected to your CRM, email, or WhatsApp so new leads are contacted quickly.
Catalog and shopping ads
For online stores, product catalog setup, feed checks, product sets, and Advantage+ catalog ads that show shoppers the items they viewed or are likely to want.
Testing and reporting
A documented creative testing plan, weekly optimization notes, and monthly reports on spend, cost per result, return on ad spend, frequency, and the best and worst ads.
How the work runs
Account and tracking audit
We review Business Manager, pixel events, Conversions API status, event match quality, past campaigns, and audiences, then list what is broken, what is missing, and what is worth keeping.
Fix the signal
We install or repair the pixel and Conversions API, verify the domain, set event priorities, and run test conversions so that every lead or purchase is recorded once and attributed correctly.
Audiences and creative
We build custom, lookalike, and exclusion audiences, write the creative brief, and produce the first batch of ads with distinct angles so the early tests teach us something useful.
Launch and test
Campaigns go live with controlled budgets. We test creative concepts against each other, compare broad targeting with lookalikes, and leave ad sets alone long enough to exit the learning phase.
Scale what works
Winning ads move into scaling campaigns with gradual budget increases. We refresh creative on a set cycle, expand retargeting sequences, and report monthly on results and next tests.
Who this service is for
- Online stores that want catalog, retargeting, and prospecting campaigns managed together.
- Local and service businesses that need a steady flow of qualified leads.
- Advertisers whose results dropped after tracking changes and who suspect broken pixel data.
- Businesses boosting posts from the page that want a proper campaign structure.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Facebook & Instagram Ads pricing
Plans start at $750 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Launch
- Up to 2,000 keywords managed
- Search and remarketing campaigns
- Conversion tracking setup
- Ad copy testing
- Monthly report and review call
Growth
- Up to 10,000 keywords managed
- Search, Shopping, display and video
- 3 display ad sets designed
- Landing page recommendations
- Bi-weekly optimisation and reporting
Scale
- Full-funnel account structure
- Custom audiences and offline conversion import
- Streaming and audio creative options
- Dedicated strategist
- Weekly reporting and budget reallocation
Management fee only. Ad spend is paid directly to Meta from your own ad account.
Facebook & Instagram Ads FAQ
Why do we need the Conversions API as well as the pixel?
The pixel runs in the visitor's browser, where ad blockers, cookie restrictions, and privacy settings can stop events from being recorded. The Conversions API sends the same events from your server or platform directly to Meta. Running both, with deduplication, gives Meta a more complete picture of who converted. Better signal generally means better optimization and more accurate reporting.
How much do Facebook and Instagram ads cost?
Pricing starts at $750 /month. You pay Meta directly for ad spend, and you pay us a management fee. Our pricing is scoped per project via a custom proposal, depending on campaign complexity, how much creative we produce each month, and whether catalog or CRM integration work is needed. We will also advise on a sensible starting ad budget for your goal before you commit.
Should we use lead forms or send people to our website?
Both have a place. Instant lead forms are quick to complete and usually produce more leads at a lower cost, but intent can be weaker. Landing pages ask more of the visitor and tend to filter for seriousness. We often test both, add qualifying questions to forms, and judge them on cost per qualified lead rather than cost per submission.
Do you create the ad creative?
Yes. We write the copy and produce images, carousels, and edited video ads from your photos, footage, and product assets. Customer-style video and real product shots often perform well on Meta, so we may give you a simple filming brief. If you already have a designer or creator, we can supply briefs and handle testing only.
Can you work in our existing ad account?
Yes, and we prefer it. Your account holds pixel history, audiences, and past performance data that help new campaigns. You grant us partner access through Business Manager, and you keep ownership and billing. If the account has policy problems or a messy structure, we document the issues first and clean up rather than starting again, unless a fresh account is clearly the better option.
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From $2,500 /monthReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.