B2B SEO
SEO for companies that sell to other businesses, built around long sales cycles, multiple decision makers, and pipeline quality instead of raw traffic volume.
Where this fits in the funnel
Leads that match your ICP
Content targets the job titles, industries, and problems your sales team wants, so organic inquiries look more like real opportunities and less like noise.
Coverage across the funnel
Pages exist for each buying stage, from problem research through vendor comparison to pricing and implementation questions, so no stakeholder hits a dead end.
SEO measured in pipeline
Organic sessions are tied to CRM records, letting you report on qualified leads, opportunities, and revenue influenced by search.
What B2B SEO involves
B2B search behaves differently from consumer search. Volumes are low, the terms are specialized, and a single deal may involve an engineer researching the problem, a manager comparing vendors, and a finance lead checking pricing models. Each of them searches differently, over weeks or months. A B2B SEO program that reports on traffic alone misses the point. What matters is whether the right companies find you and enter the pipeline.
We build the strategy around your ideal customer profile and sales process. That means solution and industry pages for buyers who know what they need, comparison and alternative pages for those shortlisting vendors, and practical educational content for people still defining the problem. We connect form submissions to your CRM so organic leads can be followed through to opportunities and closed deals. Growth Asteroid then directs effort toward the topics that produce pipeline, not just visits.
Deliverables you can point to
ICP and buyer research
Interviews with your sales and customer teams to document roles, pain points, objections, and the vocabulary buyers use at each stage.
Funnel-based keyword map
Keywords grouped by buying stage and persona, including low-volume, high-value terms that standard tools underreport but your customers actually use.
Solution and industry pages
Dedicated pages for each use case, industry, and role you serve, written around the specific problems and requirements of that audience.
Comparison and alternatives pages
Fair, factual pages covering how you differ from named alternatives and categories of solution, targeting the queries buyers use when shortlisting.
Expert-led content
Articles, guides, and documentation built from interviews with your subject experts, carrying named authors and real technical depth rather than generic summaries.
Gated content review
An assessment of which PDFs and resources should be ungated or given indexable landing pages, so valuable content can rank and still capture leads.
CRM attribution setup
UTM and source capture on forms, passed into HubSpot, Salesforce, Zoho, or your CRM, so organic leads can be tracked to deal stage.
Pipeline reporting
Monthly reporting on organic leads, lead quality feedback from sales, opportunities created, and the pages and topics that contributed.
How the work runs
Sales and ICP workshop
We meet your sales and marketing leads to define target accounts, deal sizes, buying roles, common objections, and the questions prospects ask before they sign.
Audit and gap analysis
We review your current rankings, content, and technical health, then compare against competitors across each funnel stage to find missing pages and weak spots.
Build commercial pages
Solution, industry, comparison, and pricing-related pages come first, because they capture buyers closest to a decision and usually convert better than educational content.
Publish expert content
We interview your specialists, produce in-depth educational pieces, and link them to commercial pages so authority and readers flow toward conversion points.
Close the loop
We review lead quality with sales each month, match it against CRM data, and shift the content plan toward topics that produce real opportunities.
Who this service is for
- SaaS, manufacturing, and professional service firms selling to other businesses.
- Companies with long sales cycles and several stakeholders in each deal.
- Marketing teams asked to prove SEO's contribution to pipeline and revenue.
- Firms in niche markets where keyword tools show little or no volume.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
B2B SEO pricing
Plans start at $2,900 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
B2B SEO FAQ
Our keywords have very low search volume. Is SEO worth it?
Often, yes. In B2B a single deal can justify a lot of effort, so a term searched a handful of times a month by the right people can be more valuable than a broad term with heavy traffic. Tools also underreport specialized queries. We judge terms by who is searching and what a customer is worth, not volume alone.
How do you measure B2B SEO success?
We track rankings and traffic as leading indicators, but the measures that matter are qualified leads, opportunities, and revenue influenced by organic search. That requires source data flowing from forms into your CRM. Where the sales cycle is long, we also watch engagement from target accounts and growth in branded search while deals mature.
Should we gate our best content?
It depends on the asset. Gated PDFs cannot rank or be cited by AI assistants, so their reach is limited to people you already drive to the form. A common approach is to publish the core content openly and gate a genuinely additional asset, such as a template, tool, or full dataset. We test and review this case by case.
Can you write about our technical subject?
Yes, with your help. We do not pretend to be engineers or clinicians. Our writers interview your subject experts, draft from those conversations, and send the piece back for technical review. This produces content with real depth and named expert authors, which readers trust more and which holds up better than generic articles written from other search results.
How much does B2B SEO cost?
Pricing starts at $2,900 /month. Pricing is scoped per project through a custom proposal. It depends on how many solutions, industries, and personas need coverage, how much expert-led content is produced each month, and whether CRM attribution needs to be set up. After a discovery call and a review of your site, we send a defined scope.
Services that pair well
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From $2,000 per projectReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.