LinkedIn Advertising
We use LinkedIn's professional targeting to put your offer in front of the right job titles and companies, then track which campaigns turn into real sales conversations.
Where this fits in the funnel
Reach the buying committee
Your ads are shown to defined job functions, seniorities, and target accounts, with exclusions for competitors, job seekers, students, and existing customers.
Leads your sales team accepts
Offers and form questions are designed to qualify, and leads arrive in your CRM with source data so sales can follow up with context.
Cost under control
Bidding, audience size, frequency, and the Audience Network setting are managed deliberately, so a high-cost platform is spent on the people who matter.
What LinkedIn Advertising involves
LinkedIn is the one ad platform where you can target by job title, seniority, function, company size, industry, and named company list. That makes it valuable for B2B, and also expensive when used carelessly. Clicks cost more than on other social platforms, so a vague audience or a weak offer burns budget fast. Our LinkedIn advertising service focuses on tight audience definition, offers worth a professional's attention, and tracking that follows a lead past the form.
We build campaigns around your ideal customer profile and buying committee. Decision makers see a different message from the people who will use the product. We use Sponsored Content, Document Ads, Conversation Ads, and Thought Leader Ads where each fits, with Lead Gen Forms or landing pages depending on the offer. Leads sync to your CRM, so we can report on qualified opportunities and not only on form fills.
Deliverables you can point to
Ideal customer profile mapping
We translate your target customer into LinkedIn attributes: job titles, functions, seniority, skills, company size, industries, and locations, with forecast audience sizes for each segment.
Insight Tag and conversions
Installation of the LinkedIn Insight Tag, conversion tracking for forms and key pages, Conversions API where available, and website retargeting audiences built from page visits.
Matched Audiences
Upload of company and contact lists for account-based targeting, retargeting of site visitors, video viewers, and form openers, and audience expansion through predictive audiences.
Campaign structure
Campaign groups organized by funnel stage and audience segment, with objectives, bidding strategy, budgets, and schedules chosen for each, and naming that keeps reporting clean.
Ad creative and copy
Single image, carousel, video, and Document Ads written for a professional audience, with several headline and intro text variations for each audience segment.
Lead Gen Forms
Pre-filled native forms with a small number of qualifying questions, consent text, a useful confirmation message, and a sync to your CRM or email platform.
Thought Leader Ads
Promotion of posts from your founders or subject experts as sponsored content, with guidance on which posts to write and amplify for each audience.
Pipeline reporting
Monthly reports covering spend, cost per lead, lead quality by job title and company, and, where CRM data is shared, opportunities and revenue linked to campaigns.
How the work runs
Define the audience
We work with your sales team to document the ideal customer profile, buying roles, target account list, and existing customer list, then check that the LinkedIn audience sizes are workable.
Choose the offer
We decide what each stage promotes, such as a guide, webinar, case study, demo, or consultation, because on LinkedIn the offer often matters more than the ad design.
Tracking and build
We install the Insight Tag, define conversions, connect Lead Gen Forms to your CRM, build Matched Audiences, and set up campaigns, creative, and forms for your approval.
Launch and qualify
Campaigns launch with manual or cost-capped bidding. We review the job titles and companies actually reached, exclude poor fits, and collect feedback from sales on early lead quality.
Refine and expand
We shift budget to the segments and offers producing qualified leads, add retargeting sequences, refresh creative, and report monthly on cost per lead and pipeline contribution.
Who this service is for
- B2B companies selling to specific job titles, industries, or company sizes.
- Teams running account-based marketing with a named list of target companies.
- Firms with longer sales cycles and deal values that justify higher lead costs.
- Recruiters and training providers who need to reach professionals by role.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
LinkedIn Advertising pricing
Plans start at $975 /month or 15% of spend. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
LinkedIn clicks typically cost $5 – $10, so we recommend a media budget of at least $3,000 per month.
LinkedIn Advertising FAQ
Why is LinkedIn more expensive than other platforms?
LinkedIn's auction is competitive because its targeting data is unique. Advertisers can reach people by job title, seniority, and employer, which no other social platform matches reliably. That usually means a higher cost per click. The platform makes sense when a single customer is worth enough to absorb that cost. If your deal values are small, we will tell you and suggest a better channel.
How much does LinkedIn advertising cost?
Pricing starts at $975 /month or 15% of spend. Ad spend goes directly to LinkedIn, and our management fee is separate. Pricing is scoped per project via a custom proposal, based on the number of audience segments, campaigns, creative needs, and any CRM integration work. During planning we also estimate a realistic ad budget for your audience size so you can decide whether the platform fits before spending anything.
Should we use Lead Gen Forms or a landing page?
Lead Gen Forms pre-fill from the member's profile, so completion is easy and cost per lead is usually lower. Landing pages give you more room to explain the offer and tend to attract people with stronger intent. For gated content we normally start with forms. For demos and consultations we often test both and compare the rate at which leads become sales conversations.
Can you target a specific list of companies?
Yes. LinkedIn's Matched Audiences let us upload a company list or a contact list and show ads only to people at those organizations, filtered by function or seniority. The list needs to be large enough to meet LinkedIn's minimum audience size. This works well alongside outbound sales, because prospects see your brand before and after your team reaches out.
What kind of content works in LinkedIn ads?
Useful, specific content tends to beat general brand messages. Guides, original research, templates, webinars, and customer stories give professionals a reason to engage. Thought Leader Ads, which promote posts from a real person at your company, often feel more natural in the feed than company ads. We test formats and offers side by side and let results decide the mix.
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From $2,000 per projectReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.