Multi-Location & Franchise Marketing
We help multi-location brands and franchises show up in every local market, with consistent listings, location pages, local ads, and reporting broken down by branch.
Where this fits in the funnel
Every branch found locally
Each location has an accurate profile, consistent citations, and its own optimized page, which supports visibility in map results and local searches in that area.
One brand, many markets
Shared templates, approved assets, and clear rules let local managers promote their branch while the brand's name, offers, and visuals stay consistent.
Performance by location
Calls, direction requests, form leads, and ad results are reported per branch, so you can see which locations need help and where budget works hardest.
What Multi-Location & Franchise Marketing involves
Marketing ten locations is not the same as marketing one location ten times. Each branch competes in its own local market, with its own competitors, reviews, and search results. At the same time the brand has to look and sound the same everywhere. Without a system, you get duplicate or outdated listings, thin location pages, ad budgets that overlap, and franchisees running their own off-brand promotions. Customers notice, and so do search engines.
We set up the structure that lets a brand scale local marketing. That includes a verified and accurate Google Business Profile for every branch, a location page built to rank in its own area, ad campaigns with geographic targeting that do not compete with each other, and a review process each manager can follow. Head office keeps control of brand and budget. Local teams get the tools and templates to act. Reporting shows both the whole picture and each branch.
Deliverables you can point to
Location data audit
We compile every branch's name, address, phone, hours, and categories, compare them across Google, Apple Maps, Bing, and key directories, and list every mismatch and duplicate.
Google Business Profile management
We claim, verify, and optimize each profile, using bulk verification where the brand qualifies, with correct categories, services, photos, attributes, and regular posts.
Location landing pages
We build a unique page per branch with local details, staff or facility photos, services offered there, embedded map, reviews, and LocalBusiness structured data.
Store locator and structure
We plan the URL hierarchy for regions, cities, and branches, and implement or improve a store locator that is crawlable and works well on mobile.
Local ad campaigns
We run Google Ads and Meta campaigns with radius or postcode targeting per location, shared negative lists, location assets, and budgets allocated by branch opportunity.
Review management system
We set up review request flows for each branch, alerts for new reviews, response templates for managers, and an escalation path for serious complaints.
Franchisee marketing toolkit
We produce brand-approved ad templates, social posts, local offer guidelines, and a simple request process, so franchisees can market locally without going off-brand.
Location-level reporting
We build a dashboard combining profile insights, call tracking, analytics, and ad data, filterable by region and branch, with a monthly summary for head office.
How the work runs
Audit every location
We collect location data from head office, check it against live listings and the website, and score each branch on profile completeness, reviews, rankings, and page quality.
Fix the data layer
We correct names, addresses, phone numbers, and hours everywhere, remove duplicates, verify unclaimed profiles, and set a single source of truth for future updates.
Build local assets
We create or rebuild location pages, add structured data, set up tracking numbers and conversion tracking per branch, and prepare the template library for local teams.
Launch local campaigns
We start geo-targeted ads and review request flows in priority locations first, confirm tracking is accurate, then roll out to remaining branches in planned waves.
Report and rebalance
We review branch performance monthly, move budget toward locations with capacity and demand, support underperforming branches, and onboard new openings with a standard checklist.
Who this service is for
- Franchise brands needing local marketing that franchisees can follow without breaking guidelines
- Retail, restaurant, clinic, or service chains with several branches in different cities
- Growing businesses about to open new locations and wanting a repeatable launch process
- Head offices that cannot currently see marketing results by individual branch
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Multi-Location & Franchise Marketing pricing
Plans start at $575 /month per location. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Local SEO from $575 per location per month, with volume pricing for larger networks.
Multi-Location & Franchise Marketing FAQ
Does every location need its own web page?
Yes, in almost every case. A dedicated page gives search engines a clear, relevant result for searches in that area and gives the Google Business Profile a proper landing page. The page needs real local content, such as that branch's services, hours, team, photos, and directions. Pages that only swap the city name tend to perform poorly.
How do you handle franchisees who run their own marketing?
We set clear lanes. Head office usually owns the brand, website, listings, and national campaigns. Franchisees can run local promotions using approved templates and guidelines. We document who controls what, including profile access and ad accounts, and provide a request process for custom needs. The aim is to support local initiative without fragmenting the brand.
Can you manage profiles for a large number of locations?
Yes. Google allows bulk management and, for eligible businesses with ten or more locations, bulk verification. We manage profiles through a location group under your organization's account, so ownership stays with you. For citations beyond Google, we may use a listings management platform to push consistent data, which carries its own subscription cost.
How do you split ad budget between locations?
We start from each branch's capacity, local demand, competition, and current performance, not an even split. A new branch may need more support, while a fully booked one may need less. Campaigns are structured so locations do not bid against each other. Budgets are reviewed monthly, and head office approves any significant shift.
How much does multi-location marketing cost?
Pricing starts at $575 /month per location. Pricing is scoped per project through a custom proposal. The main factors are the number of locations, the state of existing listings and pages, which channels we manage, and how reporting needs to be structured for head office and franchisees. Ad spend and any listings or call tracking software are billed separately by those providers.
Services that pair well
Local SEO
Rank in the map pack and local results for customers near you.
From $575 /month per locationGoogle Local Services Ads
Pay-per-lead Google ads for local service providers, set up and managed.
From $500 /monthReputation & Review Management
Earn more genuine reviews, respond well, and monitor what customers say about you.
From $125 /month per locationReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.