Social Media Advertising
We plan, build, and manage paid social campaigns across the platforms your buyers use, with proper tracking, structured creative testing, and reporting tied to leads and sales.
Where this fits in the funnel
Spend you can trace
Pixels, server-side events, and UTM parameters are set up so each campaign's leads and sales can be traced in your analytics and CRM.
A clear platform mix
Budget is divided across platforms and funnel stages on purpose, with a written rationale, and reallocated as results come in rather than spread evenly.
Creative that keeps improving
New ad concepts are tested on a regular cycle, winners are scaled, and tired ads are replaced before rising frequency drags results down.
What Social Media Advertising involves
Paid social lets you put a message in front of a defined audience instead of waiting for organic reach. It also wastes money quickly when the account has no structure, the tracking is broken, or the same ad runs for months. Our social media advertising service covers the full job: choosing platforms, setting up conversion tracking, building audiences, producing ad creative, launching campaigns, and managing budgets week by week.
We treat the platforms as one program rather than separate silos. Meta usually carries prospecting and retargeting for consumer offers. LinkedIn reaches job titles and industries for B2B. TikTok and YouTube build demand with video. We decide the mix based on your audience, offer, and budget, then track every platform against the same conversion definitions so you can compare cost per lead or sale fairly and move spend to what works.
Deliverables you can point to
Ad account audit
A review of existing campaigns, account structure, audiences, creative, tracking, and spend history, with a prioritized list of problems and the changes we recommend.
Platform and budget plan
A written media plan that sets platforms, campaign objectives, funnel stages, monthly budget split, target cost per result, and the conversion events each campaign optimizes toward.
Tracking and pixel setup
Installation and testing of the Meta pixel and Conversions API, LinkedIn Insight Tag, TikTok Pixel, and Google tag, with deduplicated events and consistent UTM naming.
Audience building
Custom audiences from customer lists, site visitors, and engagers, lookalike audiences seeded from your best customers, interest and job-title targeting, and exclusion lists to avoid overlap.
Ad creative production
Static images, carousels, and short video ads in the correct ratios for each placement, with several hooks, headlines, and primary text variations per concept.
Campaign build and launch
Campaigns, ad sets, and ads built with clear naming conventions, correct objectives, placements, bidding, schedules, and budgets, then checked by a second person before launch.
Ongoing optimization
Weekly reviews of spend, cost per result, frequency, and creative fatigue, with budget shifts, bid changes, audience refinements, and paused ads recorded in a change log.
Reporting dashboard
A live dashboard plus a monthly summary showing spend, results, cost per lead or purchase, and return on ad spend by platform, campaign, and creative.
How the work runs
Audit and goals
We review your accounts, website, offer, and past results, agree on the primary conversion and a realistic target cost, and confirm the budget available for testing and scaling.
Tracking first
Before any spend, we install and test pixels, server-side events, and conversion definitions, verify domains, and confirm that leads and purchases appear correctly in each platform and in analytics.
Build and creative
We build audiences and campaign structures, produce the first round of ad creative and copy, send everything for your approval, and prepare landing page recommendations where the page limits results.
Launch and learn
Campaigns launch with controlled budgets. We let the learning phase complete, watch delivery and costs daily in the first weeks, and avoid constant edits that reset the platform's optimization.
Optimize and scale
We test new creative and audiences on a fixed cycle, move budget toward the lowest cost per result, expand what works, and report monthly with clear next steps.
Who this service is for
- Businesses ready to invest a steady monthly ad budget in lead generation or sales.
- Companies running boosted posts with no structure, tracking, or audience strategy behind them.
- Brands advertising on one platform that want to test others without guessing.
- Marketing teams that need an outside specialist to manage and report on paid social.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Social Media Advertising pricing
Plans start at $750 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Launch
- Up to 2,000 keywords managed
- Search and remarketing campaigns
- Conversion tracking setup
- Ad copy testing
- Monthly report and review call
Growth
- Up to 10,000 keywords managed
- Search, Shopping, display and video
- 3 display ad sets designed
- Landing page recommendations
- Bi-weekly optimisation and reporting
Scale
- Full-funnel account structure
- Custom audiences and offline conversion import
- Streaming and audio creative options
- Dedicated strategist
- Weekly reporting and budget reallocation
Management fee only. Ad spend is paid directly to the platform.
Social Media Advertising FAQ
Which platform should we advertise on?
It depends on who you sell to and what you sell. Meta suits most consumer offers and local services. LinkedIn is the strongest option for reaching specific job titles, though clicks cost more. TikTok and YouTube work well when video can show the product. We usually start with one or two platforms, prove the numbers, and then expand rather than splitting a small budget four ways.
How much does social media advertising cost?
Pricing starts at $750 /month. There are two costs: the ad spend you pay directly to the platforms, and our management fee. Pricing for management is scoped per project via a custom proposal, based on the number of platforms, the amount of creative we produce, and the complexity of tracking. We will tell you honestly if your planned ad budget is too small to test properly.
How much ad budget do we need?
Pricing starts at $750 /month. There is no universal number. The budget needs to be large enough for each campaign to generate a meaningful number of conversions so the platform can optimize. That depends on your cost per lead or sale, which varies by industry and offer. During planning we estimate a workable starting range from your goals, and we recommend fewer campaigns rather than underfunding many.
Who owns the ad accounts and data?
You do. Campaigns run in ad accounts, pixels, and business managers that belong to your company, and we work through partner access. Your billing details stay with you and are never shared with us. If we stop working together, you keep the accounts, audiences, creative, pixel history, and reporting. We help you set up new accounts in your name when none exist.
How long before campaigns perform?
Expect the first weeks to be a testing period. Platforms need conversion data to optimize, and we need results from several audiences and creative concepts before drawing conclusions. Some accounts find a profitable setup quickly and others take several rounds of testing. We do not guarantee a specific return. We do commit to a clear testing plan and honest reporting on what the data shows.
Services that pair well
Facebook & Instagram Ads
Meta campaigns with pixel and Conversions API tracking, audience strategy, and creative testing.
From $750 /monthRemarketing & Display Ads
Bring past visitors back with segmented, frequency-capped display and video ads.
From $750 /monthLanding Page Design
Focused landing pages that match your ads and give visitors one clear action.
From $1,200 per pageReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.