YouTube Advertising
We plan and manage YouTube ad campaigns in Google Ads, matching video formats and audiences to your goal, whether that is awareness, consideration, or direct response.
Where this fits in the funnel
Video reaching the right people
Targeting is built from search intent, relevant channels and topics, customer lists, and site visitors, rather than broad demographics alone.
Measurement beyond views
Conversion tracking, view-through reporting, and brand search trends show what YouTube contributes to leads and sales, not only how many people watched.
Viewers you can re-engage
People who watch your videos are added to remarketing audiences, so search, display, and later video ads can follow up with them.
What YouTube Advertising involves
YouTube is both a video platform and one of the largest search engines, and its ads are bought through Google Ads. That connection is the advantage. You can reach people based on what they have searched for on Google, the channels and videos they watch, and their past visits to your site. Our YouTube advertising service covers format selection, audience strategy, video guidance, campaign management, and measurement that goes beyond view counts.
Different goals need different setups. Skippable in-stream and bumper ads build reach efficiently. In-feed ads earn deliberate views from people browsing. Demand Gen and conversion-focused video campaigns push toward leads and sales across YouTube, Shorts, and other Google surfaces. We match the format to the job, structure the first seconds of the video around the skip button, and build remarketing lists from viewers for your search and display campaigns.
Deliverables you can point to
Channel and account linking
We link your YouTube channel to Google Ads and Google Analytics, check channel setup and video settings, and enable audience collection from viewers and subscribers.
Campaign and format plan
A plan that assigns skippable in-stream, in-feed, bumper, Shorts, and Demand Gen formats to awareness, consideration, and conversion goals, with budgets and bidding for each.
Audience targeting
Custom segments built from Google search terms and competitor URLs, in-market and affinity audiences, customer match lists, placements on specific channels, and sensible content exclusions.
Video creative guidance
Script outlines and edit notes for ads that state the brand and the hook before the skip button appears, with calls to action and versions in several lengths.
Ad builds and assets
Video ads set up with headlines, descriptions, call-to-action buttons, companion banners, sitelinks where available, and final URLs tagged for analytics.
Conversion tracking
Google tag and conversion actions configured for leads, calls, and purchases, enhanced conversions where suitable, and imported Analytics events so bidding can optimize toward results.
Video remarketing
Audience lists of video viewers, channel visitors, and ad engagers, used for follow-up video sequences and shared with your search and display campaigns.
Performance reporting
Monthly reports on impressions, view rate, cost per view, watch time, clicks, conversions, and placement quality, with a list of excluded channels and planned tests.
How the work runs
Goals and assets
We agree on the campaign goal and success metrics, review your existing videos and channel, and decide whether current footage can be re-edited or new ads need to be produced.
Tracking and linking
We link YouTube, Google Ads, and Analytics, configure conversion actions and the Google tag, and set up audience lists so viewer data is collected from the first day.
Audiences and creative
We build custom segments, customer match lists, and placement targets, then prepare ad versions in different lengths with clear opening hooks, captions, and calls to action.
Launch and monitor
Campaigns launch with frequency caps and content suitability settings. We review placements, exclude poor channels and apps, and check view rate, cost per view, and early conversion data each week.
Optimize and extend
We move budget to the best audiences and creatives, test new openings and lengths, build sequenced remarketing, and report on how YouTube activity affects leads, sales, and brand searches.
Who this service is for
- Businesses with existing video content that is not reaching enough viewers.
- Brands whose products or services need demonstration or explanation to sell.
- Google Ads advertisers who want to add video and remarketing audiences.
- Companies building awareness in a specific region, industry, or interest group.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
YouTube Advertising pricing
Plans start at $750 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Launch
- Up to 2,000 keywords managed
- Search and remarketing campaigns
- Conversion tracking setup
- Ad copy testing
- Monthly report and review call
Growth
- Up to 10,000 keywords managed
- Search, Shopping, display and video
- 3 display ad sets designed
- Landing page recommendations
- Bi-weekly optimisation and reporting
Scale
- Full-funnel account structure
- Custom audiences and offline conversion import
- Streaming and audio creative options
- Dedicated strategist
- Weekly reporting and budget reallocation
Management fee only. Video production quoted separately.
YouTube Advertising FAQ
Do we need a professionally produced video?
Not necessarily. Clear audio, a strong opening, and a relevant message matter more than high production cost. Many effective YouTube ads are simple: a person explaining the offer, a screen recording, or a product demonstration. We can advise on scripting and structure, re-edit footage you already have, or produce motion graphic and edited video ads through our video services.
How much does YouTube advertising cost?
Pricing starts at $750 /month. Ad spend is paid to Google, and you control the daily budget. With skippable in-stream ads you are generally charged when someone watches a set portion of the ad or interacts with it, not for every impression. Our management pricing is scoped per project via a custom proposal, based on campaign count, creative work, and tracking requirements.
How do you measure results when people do not click?
Most viewers do not click a video ad, so click-based reporting undercounts its effect. We use conversion tracking, view-through conversions, and engaged-view conversions in Google Ads, and we watch for changes in branded search volume and direct traffic during campaigns. Where budgets allow, Google's brand lift and geographic tests can give a clearer read on incremental impact.
Can you control where our ads appear?
Yes, to a meaningful degree. We set content suitability levels, exclude sensitive content categories, and remove specific channels, videos, and apps that perform poorly or do not suit your brand. We review placement reports regularly. No setup is perfect on a platform of this size, which is why the ongoing exclusion work matters.
How long should a YouTube ad be?
It depends on the format and goal. Bumper ads are six seconds and suit simple reminders. Skippable in-stream ads can run longer, but the opening seconds must earn attention before the skip button appears. For conversion campaigns, a focused ad that explains the offer and asks for action works well. We usually test more than one length of the same message.
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Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.