Link Building & Digital PR
We earn links from relevant publications and sites through useful content, journalist outreach, and relationship building, with no paid link schemes or private blog networks.
Where this fits in the funnel
Authority where it counts
Links are directed to the pages that need them, with commercial pages supported through internal linking from the content that attracts links naturally.
Brand mentions in media
Coverage in trade publications, news sites, and respected blogs puts your name in front of real readers, not only search engine crawlers.
A safer link profile
A natural mix of sources and anchor text, earned within Google's spam policies, reduces the risk tied to past low-quality link building.
What Link Building & Digital PR involves
Links from other websites remain one of the ways search engines judge whether a site deserves to rank. What has changed is how well they tell earned links from manufactured ones. Links bought in bulk, placed on networks of sites built only to sell links, or swapped in obvious patterns are at best ignored and at worst a liability. The links that help are editorial: someone chose to reference you because it served their readers.
Our approach is to give people a reason to link, then make sure the right people see it. That means original data, expert commentary, tools, and guides worth citing, pitched to journalists, bloggers, and site owners in your field. We also pick up the easy wins: unlinked brand mentions, broken links pointing at old URLs, supplier and partner pages, and local or industry associations. Every link is reported with its URL, so you can check the quality yourself.
Deliverables you can point to
Backlink profile audit
A review of existing referring domains, anchor text distribution, lost links, and any risky patterns from previous campaigns, with a plan for each.
Competitor link gap analysis
A list of sites linking to several competitors but not to you, filtered for relevance and realistic chance of earning a placement.
Linkable asset creation
Original research, analysis of your own data, calculators, or in-depth guides produced specifically because journalists and writers in your field need sources.
Digital PR campaigns
Story angles, press materials, and targeted media lists for each campaign, pitched to journalists individually, with follow-up and coverage tracking.
Expert commentary outreach
We monitor journalist requests for sources and submit quotes from your team, building mentions and links in articles already being written.
Unlinked mention reclamation
We find articles that name your brand, products, or people without linking, and ask the author to add a link to the relevant page.
Broken link recovery
Links pointing to deleted or moved pages on your site are found and either redirected on your side or corrected by the linking site.
Monthly link report
A monthly log of every link earned with URL, target page, anchor text, and follow status, plus outreach volume and response rates.
How the work runs
Audit and benchmark
We assess your current link profile against the sites ranking for your target terms to understand how large the authority gap is and where it sits.
Choose target pages
We decide which pages need links, which can be supported through internal links instead, and what kind of content would realistically attract links in your industry.
Build the assets
We create or improve the content being pitched. Outreach without something worth linking to produces poor response rates and encourages shortcuts we will not take.
Outreach and pitching
Prospects are researched and contacted individually with a relevant angle. We do not send bulk templates, and we do not pay for placements.
Report and refine
We log results, note which angles and asset types earned coverage, and use that to plan the next campaign and adjust target pages.
Who this service is for
- Sites with strong content that still trail competitors with more authority.
- Businesses with real expertise or data that journalists would find useful.
- Companies recovering from past low-quality or paid link building.
- New domains that need legitimate early authority in a competitive market.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Link Building & Digital PR pricing
Plans start at $2,000 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Typical campaigns run $2,000 – $10,000 per month depending on niche and volume.
Link Building & Digital PR FAQ
Do you buy links?
No. Buying links that pass ranking credit violates Google's spam policies, and the sites that sell them openly tend to be the ones whose links are ignored. We do not use private blog networks, link exchanges at scale, or paid guest post marketplaces. If a legitimate publication charges for sponsored content, we treat it as advertising and expect it to be marked accordingly.
How many links will we get each month?
We do not promise a number, because editorial links depend on other people's decisions. Guaranteed quotas are usually met by lowering quality. Instead, the proposal defines the activity we commit to, such as campaigns launched, assets produced, and prospects pitched. We report outcomes transparently, and the focus stays on relevance and quality rather than volume.
What makes a link valuable?
Relevance to your field, a real audience, editorial standards, and placement within the main content of a page. A link from a respected trade publication or a university resource page is worth more than dozens from unrelated directories. We also look at whether the linking site itself ranks and gets traffic, which is a practical sign that search engines trust it.
Should we disavow bad links?
Usually not. Google ignores most low-quality links by itself and recommends the disavow tool only when there is a manual action or a clear history of paid or manipulative links likely to cause one. We review your profile and tell you honestly whether a disavow file is warranted. Disavowing too broadly can remove links that were helping.
How much does link building cost?
Pricing starts at $2,000 /month. Pricing is scoped per project through a custom proposal. Scope depends on how competitive your market is, whether linkable assets need to be created, and whether the work includes digital PR campaigns or focuses on reclamation and outreach. We review your current link profile and competitors first, so the proposal reflects the gap you are trying to close.
Services that pair well
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Ongoing managed SEO covering technical fixes, content, links, and reporting.
From $2,900 /monthInfographics & Visual Content
Infographics, charts, and diagrams that make complex information easy to grasp.
From $750 per infographicReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.