PPC Management
One team to plan, build, and manage your paid campaigns across search, shopping, display, and video, with spend measured against tracked leads and sales.
Where this fits in the funnel
Spend tied to revenue
Conversion tracking connects clicks to form fills, calls, purchases, and closed deals, so budget decisions rest on business results rather than click volume.
Less wasted budget
Negative keywords, placement exclusions, location settings, and ad schedules remove traffic that was never going to buy, leaving more budget for searches that do.
One plan across channels
Search, shopping, remarketing, and video are planned together with shared audiences and consistent measurement, so each channel has a defined job in the funnel.
What PPC Management involves
Pay-per-click advertising is simple to start and easy to waste money on. Platforms default to broad targeting, automated recommendations, and settings that favor spend over efficiency. Without someone watching search terms, bids, and conversion data every week, budgets drift toward clicks that never turn into customers. Our PPC management service puts a structured account, accurate tracking, and a regular optimization routine behind every campaign you run.
We manage paid search, shopping, display, remarketing, and video from one plan, so channels support each other instead of competing for the same credit. Budgets are set by what each campaign can prove, not by habit. Every campaign is built inside ad accounts that you own, with your billing and full admin access. If you ever move on, the history, audiences, and conversion data stay with you.
Deliverables you can point to
Account and tracking audit
We review campaign structure, settings, search terms, quality scores, and conversion actions, then document what is wasting money and what is missing before changing anything.
Conversion tracking setup
We configure the Google tag, GA4 events, enhanced conversions, call tracking, and consent mode so every platform records the same leads and sales accurately.
Campaign structure build
Campaigns and ad groups are organized by service, product line, intent, and location, with budgets separated so strong performers are never starved by weak ones.
Keyword and match-type plan
We map keywords to exact, phrase, and broad match deliberately, and build shared negative keyword lists to block irrelevant, job-seeker, and research-only queries.
Ad copy and assets
We write responsive search ads, sitelinks, callouts, structured snippets, and image assets, then pin or rotate headlines based on what the performance data shows.
Bid strategy management
We choose between manual CPC, Maximize Conversions, Target CPA, and Target ROAS based on conversion volume, and adjust targets as the data matures.
Landing page recommendations
We review the pages your ads send traffic to and give specific fixes for message match, form length, load speed, and mobile layout.
Reporting and account ownership
You get a monthly report on spend, conversions, cost per lead, and return on ad spend, plus full admin access to accounts held in your name.
How the work runs
Discovery and goals
We learn your margins, sales cycle, service areas, and what a qualified lead looks like. From that we set a target cost per lead or return on ad spend the business can sustain.
Audit and tracking
We audit existing accounts and fix measurement first. Conversion actions, call tracking, and CRM connections are tested end to end so optimization is based on numbers we can trust.
Build and launch
We build campaigns, ad groups, keywords, negatives, ads, and audiences, then review everything with you before launch. Budgets start controlled and expand only where early data supports it.
Weekly optimization
Each week we review search terms, add negatives, adjust bids and budgets, test new ad copy, and pause what is not converting. Changes are logged so you can see what was done.
Report and plan
Each month we walk through results against targets, explain what changed and why, and agree on the next tests, whether that is a new channel, audience, offer, or landing page.
Who this service is for
- Businesses spending on ads without knowing which campaigns produce customers
- Companies that want one team managing search, shopping, display, and video
- Owners who have outgrown running Google Ads themselves between other jobs
- Teams switching agencies that want to keep their accounts and data
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
PPC Management pricing
Plans start at $750 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Launch
- Up to 2,000 keywords managed
- Search and remarketing campaigns
- Conversion tracking setup
- Ad copy testing
- Monthly report and review call
Growth
- Up to 10,000 keywords managed
- Search, Shopping, display and video
- 3 display ad sets designed
- Landing page recommendations
- Bi-weekly optimisation and reporting
Scale
- Full-funnel account structure
- Custom audiences and offline conversion import
- Streaming and audio creative options
- Dedicated strategist
- Weekly reporting and budget reallocation
Management fee only. Ad spend is paid directly to the platform from your own account.
PPC Management FAQ
How much does PPC management cost?
Pricing starts at $750 /month. Pricing is scoped per project through a custom proposal. The fee depends on how many platforms and campaigns we manage, the state of your tracking, and how much creative and landing page work is involved. Ad spend is separate and paid directly by you to the platforms. We outline both clearly before any work starts, so there are no surprises on either side.
Who owns the ad accounts?
You do. Campaigns run in accounts registered to your business, with your billing details and your admin login. We work through manager access that you can remove at any time. If no account exists yet, we help you create one in your name. Campaign history, audiences, and conversion data remain yours whether or not we keep working together.
How long before we see results?
Ads can generate clicks and leads within days of launch, but stable performance takes longer. Automated bid strategies need conversion data to learn, and search term and ad testing need enough volume to be meaningful. Expect the first weeks to focus on gathering data and cutting waste, with steadier cost per lead as the account matures. We do not promise specific numbers.
Which platforms should we start with?
It depends on how your customers buy. Search ads suit demand that already exists, shopping ads suit online stores, and display, video, or social suit products people do not yet search for. Most clients start with one or two platforms where intent is strongest, prove the numbers, and add remarketing and further channels once tracking and budgets are stable.
Do you require a minimum ad budget?
We do not publish a fixed minimum, because the right budget depends on click costs in your market and how many conversions a campaign needs to optimize. During scoping we estimate what your keywords are likely to cost and tell you honestly if the planned budget is too thin to produce useful data. In that case we recommend a narrower starting point.
Services that pair well
Google Ads Management
Search, Performance Max, and YouTube campaigns built and managed in your account.
From $750 /monthRemarketing & Display Ads
Bring past visitors back with segmented, frequency-capped display and video ads.
From $750 /monthAnalytics & Conversion Tracking
GA4, Tag Manager, server-side tagging, and consent mode configured for numbers you can trust.
From $1,500 per setupReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.