Connected TV & Streaming Ads
We plan, buy, and measure ads on streaming TV apps and YouTube on television screens, putting your video in front of defined households without buying broadcast airtime.
Where this fits in the funnel
Big-screen presence, targeted
Your ad runs on streaming apps in the specific cities, postcodes, or audience segments you choose, instead of paying to reach a whole broadcast region.
Controlled household frequency
Caps at the household level stop the same viewers from seeing your spot repeatedly in one evening, a common complaint with poorly managed streaming buys.
Measurement beyond impressions
We track completion rates and reach, and connect exposure to site visits, conversions, or branded search trends where the platform and your tracking allow.
What Connected TV & Streaming Ads involves
Connected TV advertising places video ads inside streaming content watched on smart TVs, streaming sticks, and consoles. Unlike broadcast, the ads are bought programmatically and targeted by location, audience segment, and household, so a regional business can advertise on the big screen without buying an entire market. Ads are usually fifteen or thirty seconds, non-skippable, and viewed full-screen with sound on. Viewers cannot click, which changes how results are measured.
The channel is strong for awareness and weak for direct clicks, so planning and measurement matter. We select inventory sources, set household frequency caps, build audiences, and define how success will be judged, such as completed views, reach, site visits from exposed households, or lift in branded search. We also advise on creative built for television. Accounts are opened in your name where platforms allow, and you receive app-level delivery reports.
Deliverables you can point to
Inventory and platform plan
We recommend where to buy, such as a demand-side platform, YouTube on TV screens through Google Ads, or publisher-direct deals, based on budget and markets.
Audience and geo targeting
We define targeting by country, region, city, or postcode, and layer audience segments, first-party lists, or contextual genre targeting depending on what each platform supports.
Private marketplace access
We set up deals with named streaming publishers where possible, so your ads run in known apps and content rather than unidentified long-tail inventory.
Creative guidance and specs
We supply specs for fifteen and thirty second spots, advise on early branding, clear voiceover, and an on-screen web address or QR code, and check files before upload.
Frequency and scheduling
We set household frequency caps, dayparting, and pacing across the flight, and sequence creative where you have more than one spot to tell a fuller story.
Cross-device retargeting
Where supported, we retarget exposed households with display or online video ads on phones and laptops, giving viewers a clickable next step after seeing the TV spot.
Attribution setup
We install the platform's site pixel to match visits and conversions from exposed households, and set baselines for branded search and direct traffic before launch.
App-level reporting
You receive reports on impressions, reach, frequency, completion rate, and delivery by app, publisher, device type, and region, alongside the attribution results.
How the work runs
Set goals and budget
We agree on the objective, target area, and flight dates, and check that the budget can deliver meaningful reach and frequency in that area. If not, we suggest a smaller geography.
Plan media
We choose platforms and inventory sources, define audiences and caps, and present a media plan showing expected reach, how delivery will be verified, and how results will be measured.
Prepare creative
We review your existing video or brief a new spot with our video team, adapt it to fifteen and thirty second lengths, and check every file against publisher specifications.
Launch and monitor
We traffic the campaign, confirm pixels fire, and monitor delivery by app and region. Inventory with low completion rates or unclear sourcing is removed and budget reallocated.
Measure and report
We report reach, frequency, completion, and attributed site activity, compare branded search and direct traffic against the baseline, and recommend whether and how to run the next flight.
Who this service is for
- Regional businesses that want TV presence without buying broadcast airtime
- Brands with existing video creative and a clear target geography
- Advertisers whose search and social campaigns have reached their ceiling
- Multi-location companies promoting openings, events, or seasonal offers by area
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Connected TV & Streaming Ads pricing
Plans start at $1,500 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Recommended minimum media budget: $5,000 per month. Commercial production quoted separately.
Connected TV & Streaming Ads FAQ
How much does connected TV advertising cost?
Pricing starts at $1,500 /month. Pricing is scoped per project through a custom proposal. Connected TV is bought on a cost-per-thousand-impressions basis, and rates vary by publisher, targeting, and market, so we plan media budget and management fee together. Some platforms carry minimum spends. We tell you early if the budget is too small for useful reach and suggest YouTube on TV screens as a lower-entry alternative.
Do we need a TV commercial already?
You need a video spot, but it does not have to be a large production. A clear fifteen or thirty second video in landscape HD with good audio is enough to start. If you have nothing suitable, our video team can produce one or adapt existing footage. We check every file against publisher specs because rejections delay launch.
How do you measure results if viewers cannot click?
We use several signals together. Platforms report reach, frequency, and completion rate. A site pixel can match website visits and conversions to households that were served the ad, within the limits of each platform's identity matching. We also watch branded search volume and direct traffic against a pre-launch baseline. None of these is perfect alone, so we present them side by side.
Is connected TV available in our country?
Availability differs widely. The US and UK have deep ad-supported streaming inventory. In the Gulf, Pakistan, and other markets, inventory is thinner and often concentrated in YouTube on TV screens and a small number of regional streaming apps. We check what can actually be bought in your target market before proposing a plan, and recommend alternatives if supply is limited.
Who controls the ad account and data?
Wherever the platform lets advertisers hold their own account, as with Google Ads for YouTube on TV screens, it is opened in your name with our access added. Some streaming inventory is only reachable through partner seats on demand-side platforms. In those cases you still get full delivery reporting, and your pixels, site data, and creative remain yours.
Services that pair well
Programmatic Advertising
Display, video, native, and audio bought through DSPs with strict quality controls.
From $975 /month or 15% of spendYouTube Advertising
YouTube video campaigns through Google Ads, from in-stream and Shorts ads to remarketing.
From $750 /monthVideo Marketing
Planned, scripted, and edited video for your website, search, and social channels.
From $1,000 per videoReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.