Amazon SEO & Advertising
We optimize your Amazon listings for search and conversion, then manage Sponsored Products, Brands, and Display campaigns against clear profitability targets for each product.
Where this fits in the funnel
Found for buying searches
Listings are indexed and written for the terms shoppers use when ready to purchase, so products can appear in more relevant searches, organic and sponsored.
Listings that convert
Clear titles, benefit-led bullets, strong images, and A+ content answer buyer questions on the page, which helps more visits turn into orders.
Ad spend tied to margin
Campaign targets are set per product using your fees and cost of goods, so bids reflect what each sale is actually worth to you.
What Amazon SEO & Advertising involves
On Amazon, the search results page is the shelf. Shoppers type what they want, scan the first results, compare images, price, and reviews, and buy. Your listing has to be found for the right searches and then win that comparison. Amazon's ranking rewards relevance and sales performance, so organic visibility and advertising are linked. Ads drive early sales, sales support ranking, and a strong listing makes both cheaper. We work on all three together.
We start with the numbers that matter to you: margin after fees, not just advertising cost of sales. From there we rebuild listings around real search terms, fix catalog and indexing issues, and structure campaigns so spend goes to terms that convert. We cannot control Amazon's algorithm, competitors' pricing, or your review history, and we say so up front. What we can do is make each listing as strong as possible and keep ad spend accountable.
Deliverables you can point to
Account and catalog audit
We review listing quality, suppressed or stranded items, variation structure, category placement, account health, and current ad structure, then list issues in priority order.
Amazon keyword research
We build keyword sets per product from search term reports, Brand Analytics where available, competitor listings, and third-party tools, grouped by intent and relevance.
Listing copy optimization
We rewrite titles, bullet points, descriptions, and backend search terms within Amazon's character and style rules, placing priority keywords where they carry most weight.
Image and A+ content
We plan the image stack, including infographics, lifestyle, and comparison images, and design A+ modules and Brand Story sections for brand-registered sellers.
Sponsored Ads management
We build and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, separated by match type and goal, with negative keywords and placement adjustments.
Bid and budget control
We adjust bids on a set schedule using search term data, move converting terms into exact match campaigns, and cut spend on terms that do not sell.
Brand Store build
For brand-registered sellers, we design a multi-page Amazon Store with category pages and featured products, and use it as a destination for Sponsored Brands ads.
Profitability reporting
We report sales, ACoS, TACoS, conversion rate, and organic versus ad sales by product, alongside your fee and cost data where you share it.
How the work runs
Audit and economics
We review the account and gather fees, cost of goods, and target margins per product, so we know which items can support advertising and which cannot.
Research and prioritize
We research keywords and competitors for your main products, then agree which listings to rework first based on sales potential, margin, and current weaknesses.
Rebuild the listings
We rewrite copy, update backend terms, brief or produce new images and A+ content, and submit changes, checking afterward that Amazon has indexed the target keywords.
Restructure the ads
We rebuild campaigns with clear naming, separate discovery from performance campaigns, set bids from margin targets, and add negatives based on past search term reports.
Optimize on schedule
We review search terms, bids, budgets, and placements weekly, test listing elements with Manage Your Experiments where eligible, and report monthly with next actions.
Who this service is for
- Brand-registered sellers whose listings get traffic but convert poorly
- Sellers spending on Sponsored Ads without knowing which products are profitable
- Manufacturers and wholesalers launching their own brand on Amazon for the first time
- Established online stores adding Amazon as a channel in the US, UK, or UAE
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Amazon SEO & Advertising pricing
Plans start at $1,350 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Bronze
- Listing keyword research
- Title, bullet and description rewrites
- Backend search terms
- Image and A+ recommendations
- Monthly reporting
Silver
- Everything in Bronze
- A+ content build-out
- Review monitoring
- Competitor tracking
- Storefront recommendations
Gold
- Everything in Silver
- Brand Store design
- Category expansion plan
- Inventory-aware promotion planning
- Bi-weekly calls
Amazon advertising management is separate: from $975/month or 15% of ad spend.
Amazon SEO & Advertising FAQ
How is Amazon SEO different from Google SEO?
Amazon is a product search engine, and its ranking leans heavily on relevance to the search term and on sales performance, such as conversion rate and sales velocity. Backlinks and long articles do not matter. What matters is keyword indexing, a listing that converts, competitive pricing, stock availability, and reviews. That is why listing work and advertising are planned together.
Can you guarantee a top ranking or a Best Seller badge?
No. Rankings depend on factors outside anyone's control, including competitor pricing, reviews, stock levels, and Amazon's own changes. Anyone guaranteeing a position is guessing or using tactics that risk your account. We commit to the work: properly indexed listings, stronger content, disciplined ad management, and honest reporting on what is improving and what is not.
Do we need Brand Registry?
It is not required, but it helps a lot. Brand Registry unlocks A+ content, Brand Stores, Sponsored Brands ads, Brand Analytics data, and better protection against listing hijackers. It requires a registered or pending trademark in the relevant country. If you do not have one, we can still optimize listings and run Sponsored Products while you apply.
Do you help with reviews?
We help within Amazon's rules. That means using the Request a Review feature, enrolling eligible products in Amazon Vine, making sure inserts and post-purchase messages comply with policy, and fixing product or listing issues that cause negative feedback. We do not buy reviews, offer incentives, or use review groups. Those tactics can get an account suspended.
How much do Amazon marketing services cost?
Pricing starts at $1,350 /month. Pricing is scoped per project through a custom proposal. It depends on the number of products and marketplaces, how much listing and creative work is needed, and the size of the ad account we manage. Your advertising budget is paid directly to Amazon and is separate from our fee. We recommend a starting ad budget based on your margins and category.
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From $750 /monthReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.