TikTok Advertising
We plan, produce, and manage TikTok ad campaigns that look like they belong in the feed, backed by proper event tracking and frequent creative refreshes.
Where this fits in the funnel
Ads that fit the feed
Your videos use native formats, opening hooks, captions, and pacing that suit TikTok, rather than repurposed horizontal commercials that viewers skip.
Tracked website actions
The TikTok Pixel and Events API record page views, add to carts, leads, and purchases, so campaigns optimize for outcomes and not just views.
A steady creative pipeline
New video variations are scripted and produced on a recurring schedule, so fatigue is handled with fresh ads instead of rising costs.
What TikTok Advertising involves
TikTok is a full-screen, sound-on video feed where people scroll past anything that looks like a traditional advert. Campaigns succeed when the creative feels native: a person talking to camera, a product shown in use, a quick demonstration with on-screen text. Our TikTok advertising service combines that style of creative production with disciplined account management, so you get both the videos and the campaign structure needed to test them.
We set up the TikTok Pixel and Events API, build custom and lookalike audiences, and launch campaigns with enough budget per ad group to gather data. Creative wears out faster on TikTok than on most platforms, so we plan regular refreshes from the start. We also use Spark Ads to promote organic posts from your account or from creators, which keeps the social proof and lets viewers visit the original profile.
Deliverables you can point to
Ads Manager setup
TikTok Business Center and Ads Manager configuration, account linking, user permissions with ownership in your name, and connection of your TikTok profile for Spark Ads.
Pixel and Events API
TikTok Pixel installation through your site platform or tag manager, Events API for server-side events, standard event mapping, and test events verified in the diagnostics tool.
Audience strategy
Broad, interest, and behavior targeting tests, custom audiences from customer files, site visitors, and video engagers, lookalike audiences, and exclusions for recent buyers.
Video ad scripts
Short scripts for each concept with an opening hook, the problem, the product in use, proof, and a call to action, written for vertical sound-on viewing.
Native-style video production
Vertical video ads edited from your footage, creator content, or product clips, with on-screen captions, licensed commercial music, text overlays, and several hook variations.
Spark Ads
We obtain authorization codes for posts from your account or partner creators and run them as Spark Ads, keeping their likes, comments, and profile link.
Campaign management
Campaign and ad group builds with objectives, optimization events, bidding, and budgets, followed by weekly reviews of cost per result, watch time, click-through rate, and creative fatigue.
Creative performance reports
Monthly reporting on spend, conversions, cost per result, and video metrics such as average watch time, with a breakdown of which hooks and concepts worked.
How the work runs
Audit and research
We review your product, audience, existing TikTok presence, and competitor ads in the TikTok Creative Center, then agree on goals, conversion events, and a starting test budget.
Tracking setup
We install the TikTok Pixel and Events API, map events such as view content, add to cart, lead, and purchase, and confirm they fire correctly before any campaign spends money.
Concepts and production
We write scripts for several distinct concepts, provide a filming brief or source creators, edit the vertical videos with captions and sound, and send them for your approval.
Launch and test
Ads launch in structured ad groups so concepts compete fairly. We avoid early edits during the learning phase, then cut weak videos and produce new variations of the strongest hooks.
Refresh and scale
We raise budgets gradually on winners, introduce new creative on a regular cycle, add retargeting for engaged viewers and site visitors, and report monthly on cost and revenue.
Who this service is for
- Consumer brands and online stores with products that demonstrate well on video.
- Businesses targeting younger audiences that are hard to reach through search.
- Advertisers on Meta looking for an additional source of new customers.
- Brands with creator content that want to amplify it through Spark Ads.
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
TikTok Advertising pricing
Plans start at $750 /month. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Launch
- Up to 2,000 keywords managed
- Search and remarketing campaigns
- Conversion tracking setup
- Ad copy testing
- Monthly report and review call
Growth
- Up to 10,000 keywords managed
- Search, Shopping, display and video
- 3 display ad sets designed
- Landing page recommendations
- Bi-weekly optimisation and reporting
Scale
- Full-funnel account structure
- Custom audiences and offline conversion import
- Streaming and audio creative options
- Dedicated strategist
- Weekly reporting and budget reallocation
Management fee only. Creative production can be added from the Short-Form Video plans.
TikTok Advertising FAQ
Is TikTok right for our business?
TikTok works best for products and services that can be shown or explained quickly on video, and for audiences who already use the app. Consumer products, food, beauty, fitness, apps, education, and local experiences are common fits. Highly specialized B2B offers are usually better served elsewhere. We will give you an honest view during discovery, and a small structured test is often the clearest answer.
How much does TikTok advertising cost?
Pricing starts at $750 /month. You pay TikTok for ad spend and pay us for management and creative production. Pricing is scoped per project via a custom proposal. The main variables are how many videos we produce each month, whether creators are involved, and the tracking work required. TikTok also sets minimum daily budgets at campaign and ad group level, which we factor into the plan.
Do we need a TikTok account with followers?
No. You can run ads without an established organic presence or a large following. Having an active account helps, because Spark Ads let us promote real posts and viewers can visit your profile. If you want to build the organic side as well, our short-form video service can supply regular content that serves both purposes.
Who films the videos?
There are three options. You film on a phone following our brief, which is often the most authentic. We source creators who record content featuring your product. Or we edit from existing footage and product clips. Most clients use a mix. In every case we write the scripts, edit the final ads, add captions and licensed audio, and produce multiple hook variations.
Why does creative need refreshing so often?
TikTok users see a large volume of content, and the same ad shown repeatedly loses attention quickly. When that happens, click-through falls and cost per result rises. Rather than waiting for the decline, we plan new variations in advance: new hooks on proven concepts, plus some completely new ideas. This keeps performance steadier and teaches us more about what your audience responds to.
Services that pair well
Short-Form Video & Reels Production
Vertical Reels, Shorts, and TikToks scripted, edited with motion graphics, and scheduled for you.
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From $1,500 /monthFacebook & Instagram Ads
Meta campaigns with pixel and Conversions API tracking, audience strategy, and creative testing.
From $750 /monthReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.