Programmatic Advertising
We plan and buy programmatic display, video, native, and audio through demand-side platforms, with audience strategy, brand safety controls, and transparent reporting on where ads ran.
Where this fits in the funnel
Reach beyond search and social
Your ads appear on news, industry, and lifestyle sites, apps, and streaming audio that your audience uses, not only on the platforms where you already advertise.
Visible supply quality
Inclusion lists, blocklists, ads.txt-authorized sellers, and brand safety filters keep spend on legitimate publishers, and site-level reports show where impressions ran.
Managed audience exposure
Frequency caps applied across sites and formats limit how often one person sees your ads, spreading budget across more of the target audience.
What Programmatic Advertising involves
Programmatic advertising uses software to buy ad impressions one at a time across thousands of websites, apps, and streaming services. A demand-side platform evaluates each impression against your targeting and bids in real time. It gives access to inventory and audience data well beyond a single ad network. It also carries risks: low-quality sites, invalid traffic, and opaque fees can eat a budget if nobody is watching.
We treat programmatic as a channel that needs tight controls. That means curated site lists, private marketplace deals where they add value, verified supply paths, frequency caps across campaigns, and measurement agreed before launch. It suits awareness and consideration goals more than last-click lead generation, and we say so upfront. Where the platform allows, the advertiser seat or account is set up in your name, and you see site-level reporting.
Deliverables you can point to
Channel and DSP planning
We recommend the demand-side platform and formats that fit your budget, markets, and goals, and explain the platform fees, data costs, and minimums involved.
Audience strategy
We combine your first-party data, contextual targeting, and third-party segments where justified, and define which audiences are for prospecting, which for remarketing, and which to exclude.
Private marketplace deals
Where open auction quality is not enough, we set up private marketplace or programmatic guaranteed deals with selected publishers for better placement and more predictable inventory.
Brand safety controls
We apply inclusion lists, blocklists, content category exclusions, and pre-bid filters for invalid traffic and viewability, and buy only through sellers authorized in ads.txt.
Creative specs and trafficking
We provide size and format specs for display, native, video, and audio, check files against platform requirements, and set up click and impression trackers.
Frequency and pacing
We set frequency caps per user or household, control daily pacing, and use dayparting and geographic targeting so budget is spread deliberately across the flight.
Conversion and lift measurement
We implement conversion pixels, define click and view-through windows conservatively, and where budget allows, plan geographic holdout tests to estimate incremental impact.
Transparent reporting
You receive reports by site, app, format, audience, and creative, showing impressions, viewability, completion rates, clicks, conversions, and the split between media cost and fees.
How the work runs
Define the objective
We agree on what the campaign is for, such as reach in a region, qualified site visits, or remarketing scale, and which metrics will judge it before any media is bought.
Plan the buy
We select the platform, formats, audiences, and inventory sources, draft a media plan with budget by line item, and outline brand safety rules and measurement for your approval.
Set up and test
We build line items, upload creative, apply targeting, caps, and exclusions, place pixels through your tag manager, and check that tracking and delivery work before full budget is released.
Optimize delivery
We review site and app reports, cut placements with poor viewability or suspicious click patterns, shift budget toward performing audiences and deals, and adjust bids and caps.
Report and learn
At agreed intervals we report delivery, quality, and outcomes, share which sites and audiences worked, and recommend whether to extend, change, or stop the activity.
Who this service is for
- Brands that have maxed out search demand and need wider reach
- Companies targeting niche professional or regional audiences across many publishers
- Advertisers launching a product where awareness must be built first
- Teams that want site-level transparency from their current display buying
Not sure it fits? Ask us.
Tell us where you are today. A strategist replies with an honest recommendation within one business day.
Programmatic Advertising pricing
Plans start at $975 /month or 15% of spend. Every engagement begins with a scoped proposal, so you only pay for work your business needs.
Recommended minimum media budget: $5,000 per month.
Programmatic Advertising FAQ
How much does programmatic advertising cost?
Pricing starts at $975 /month or 15% of spend. Pricing is scoped per project via a custom proposal. Programmatic has more cost layers than search: media, platform fees, data fees, and management. We break those out so you can see what reaches publishers. Some platforms have minimum spend requirements, which affects which route we recommend. If your budget is modest, we may suggest Google's display and video tools instead.
How is this different from Google Display ads?
Google's Display Network is one source of inventory bought through Google Ads. Programmatic buying through a demand-side platform reaches many exchanges and publishers, including premium sites, streaming audio, connected TV, and digital out-of-home, with more options for private deals, third-party data, and cross-channel frequency control. It is also more complex and carries more fees, so it suits larger or more specialized campaigns.
How do you deal with ad fraud and bad sites?
No one can remove invalid traffic entirely, but it can be limited. We buy from sellers authorized through ads.txt, use pre-bid filtering from verification providers where available, start with curated inclusion lists rather than the open web, and review site and app reports for abnormal click rates. Placements that look suspicious are blocked quickly.
Who owns the account and the data?
Your first-party data, pixels, and audiences built from your site remain yours. Where a platform lets advertisers hold their own seat or account, we set it up in your name. Some enterprise platforms are only accessible through a partner seat. In that case we say so upfront, give you full reporting access, and make sure your data can be taken with you.
Can programmatic generate leads directly?
It can contribute, mainly through remarketing and well-targeted native ads, but it is rarely the cheapest source of direct leads. Its strength is reaching defined audiences at scale before they search. We set expectations around reach, engaged visits, and assisted conversions, and measure the effect on branded search and direct traffic, rather than judging it only on last-click results.
Services that pair well
Connected TV & Streaming Ads
Streaming TV ads targeted by household, location, and audience, measured beyond impressions.
From $1,500 /monthRemarketing & Display Ads
Bring past visitors back with segmented, frequency-capped display and video ads.
From $750 /monthVideo Marketing
Planned, scripted, and edited video for your website, search, and social channels.
From $1,000 per videoReady to see what is holding your growth back?
Send us your website. We will review your search visibility, ads and conversion paths and reply with a clear, prioritised plan.