The Growth Asteroid blog
Practical guides on SEO, local search, paid media and AI search, written for owners and marketers.
Raw vs Encoded Bracket URLs: How Google Crawls Both
Square brackets in URLs can be crawled as two separate addresses; here is how to spot the duplication and consolidate it cleanly.
Multi-Location SEO: A Playbook for Franchises and Chains
A practical multi-location SEO playbook for franchises: ownership, bulk profile management, unique location pages, store locators, and reporting.
Local SEO for Pain Management Clinics: A Practical Guide
A practical playbook for pain clinics to win map-pack visibility and turn local searches into booked consultations.
Personal AI Agents and SEO: What Brands Must Do Now
Personal AI agents are shifting discovery from people clicking results to software choosing for them. Here is how to stay selectable.
How to Optimize for Google Discover: A Practical Guide
A practical, honest guide to Google Discover: what it is, what helps your content appear, how to measure it and why the traffic swings.
Local SEO for Therapists and Counselors: A Practical Guide
A practical guide to getting your therapy or counseling practice found by local clients through Google Business Profile, citations, reviews and useful content.
Journalist Outreach Rules That Actually Get Replies
Journalists are buried in pitches, so winning coverage now takes sharper targeting, shorter emails and proof that you can add something new to a story.
GEO for Local Businesses: A Practical Guide to AI Search
What generative engine optimization means for local businesses, how AI assistants appear to choose who to recommend, and how to track whether they name you.
Local SEO for Estheticians and Skin Care Studios
A practical guide to ranking your skin care studio in local search, from Google Business Profile to reviews, citations and local content.
SEO for Pet Shops and Pet Care Businesses: Local Guide
How pet stores, groomers, boarders and dog trainers get found in local search, with practical setups for each business type.
Local SEO for Personal Trainers: A Practical Guide
A step-by-step guide to local SEO for personal trainers, from Google Business Profile to reviews, citations and local content that books clients.
Rank Tracker Data, ChatGPT Tags and AI Search Links
Rank tracker noise, AI referral tags and citation links are changing SEO reporting; here is how to measure real visibility without fooling yourself.
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