The Growth Asteroid blog
Practical guides on SEO, local search, paid media and AI search, written for owners and marketers.
GA4 Under-Reporting Orders: Audit Before Peak Season
GA4 can quietly miss a large share of ecommerce orders. Here is how to audit your tracking against real sales data before peak season hits.
Local SEO for Optometrists: A Practical Growth Guide
A practical guide to local SEO for optometrists covering Google Business Profile, keywords, citations, reviews, local content and the mistakes that cost patients.
Flat Traffic and No Budget: What to Test First in SEO
When traffic is flat and budget is frozen, the smartest SEO move is a disciplined sequence of cheap tests, not a bigger content calendar.
Local SEO for Barbershops: A Practical Guide
A practical guide to getting your barbershop found by nearby clients through Google Business Profile, reviews, citations and local content.
Local SEO for Nail Salons: A Practical Guide
A practical guide to ranking your nail salon in local search, from Google Business Profile to reviews, citations and local content.
Local SEO for Yoga and Pilates Studios: A Practical Guide
A practical guide to getting your yoga or pilates studio found by nearby students through Google Business Profile, reviews, citations and local content.
503s, Robots.txt Limits & Bracket URLs: Technical SEO Guide
Three small technical details, 503 responses, robots.txt limits and bracket URLs, can quietly shape how Google crawls your site. Here is how to handle each.
Local SEO for Car Dealerships: A Practical Guide
Win more showroom visits and service appointments with a clear local SEO plan covering your profile, keywords, citations, reviews and content.
How Rank Trackers Handle Suspect Google Results
Rank trackers can't always tell real ranking shifts from noisy Google results. Here's how to spot suspect data and report with confidence.
Local SEO for Tire Shops: A Practical Guide
A practical guide to local SEO for tire shops: profile setup, keywords, citations, reviews, local content and the mistakes that quietly cost you calls.
Why Reddit Belongs in Your PR Strategy
Reddit now influences search results, AI answers and brand reputation, so PR teams need a deliberate, honest approach to it.
Raw vs Encoded Bracket URLs: How Google Crawls Both
Square brackets in URLs can be crawled as two separate addresses; here is how to spot the duplication and consolidate it cleanly.
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