The Growth Asteroid blog
Practical guides on SEO, local search, paid media and AI search, written for owners and marketers.
Personal AI Agents and SEO: What Brands Must Do Now
Personal AI agents are shifting discovery from people clicking results to software choosing for them. Here is how to stay selectable.
How to Optimize for Google Discover: A Practical Guide
A practical, honest guide to Google Discover: what it is, what helps your content appear, how to measure it and why the traffic swings.
Local SEO for Therapists and Counselors: A Practical Guide
A practical guide to getting your therapy or counseling practice found by local clients through Google Business Profile, citations, reviews and useful content.
Journalist Outreach Rules That Actually Get Replies
Journalists are buried in pitches, so winning coverage now takes sharper targeting, shorter emails and proof that you can add something new to a story.
GEO for Local Businesses: A Practical Guide to AI Search
What generative engine optimization means for local businesses, how AI assistants appear to choose who to recommend, and how to track whether they name you.
Local SEO for Estheticians and Skin Care Studios
A practical guide to ranking your skin care studio in local search, from Google Business Profile to reviews, citations and local content.
SEO for Pet Shops and Pet Care Businesses: Local Guide
How pet stores, groomers, boarders and dog trainers get found in local search, with practical setups for each business type.
Local SEO for Personal Trainers: A Practical Guide
A step-by-step guide to local SEO for personal trainers, from Google Business Profile to reviews, citations and local content that books clients.
Rank Tracker Data, ChatGPT Tags and AI Search Links
Rank tracker noise, AI referral tags and citation links are changing SEO reporting; here is how to measure real visibility without fooling yourself.
SEO for Auto Body Shops: Get Found by Local Drivers
How collision, paint and dent, hail and restoration shops can earn local visibility with the right profile, pages, insurance content and proof.
Local SEO for Martial Arts Schools: A Practical Guide
A step-by-step guide to getting your dojo, gym or academy found by nearby students through Google Business Profile, reviews, citations and local content.
Google’s New UGC Pipeline: What It Means for Your SEO Strategy
Google now separates user-generated content applications from crawling, requiring brands to adjust their SEO approach for better visibility and compliance.
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